#USA #Los Angeles #Aghanim #Nexters #DTC Sales

Nexters Partners with Aghanim to Drive Mobile Gaming Sales

In an exciting development for the gaming industry, Nexters Global has announced a strategic partnership with Aghanim, an integrated platform dedicated to commerce, live operations automation, community engagement, and payment solutions specifically for gaming studios. This partnership aims to enhance Nexters' direct-to-consumer (DTC) sales strategy in mobile gaming, unlocking new opportunities in the global market.

Founded in Cyprus and part of GDEV Holding, Nexters is renowned for its successful online games distinguished by rigorous live operations management and strong player engagement. The collaboration with Aghanim marks a significant step for Nexters as they look to streamline operations and optimize player relationships in an increasingly competitive landscape.

Enhancing Direct-to-Consumer Sales

Through this partnership, Nexters will leverage Aghanim's comprehensive infrastructure to facilitate DTC mobile game sales across major global markets. This infrastructure comprises essential functions such as optimizing monetization performance, establishing long-term player relationships, and enabling growth beyond traditional platform ecosystems. Aghanim’s technology ensures a seamless connection between Nexters and its customers, ultimately enhancing player experience and retention.

Aghanim will manage DTC operations across various international credit card networks and preferred local payment methods, establishing a robust web-based gaming presence and personalized live operations tools powered by artificial intelligence (AI). This collaborative effort is designed to create a scalable operational infrastructure focused on player engagement and long-term monetization strategies. The result will be a growth channel that not only streamlines the player experience but also strengthens Nexters' direct relationship with gamers, thereby fostering higher values in the global market.

CEO Anton Reinhold of Nexters expressed enthusiasm about the partnership, stating, "Aghanim’s exceptional product, team expertise, and unique positioning at the intersection of fintech and gaming have already begun to open new horizons for our growth efforts."

Aghanim's Unique Offerings

Aghanim's reputation comes from its pioneering approach to integrating commerce for the gaming industry. The platform aids studios in extending their games' presence through DTC channels by launching accessible gaming hubs on the web. Furthermore, Aghanim focuses on monetizing players via AI-driven personalized offers, conducting hundreds of live operations experiences, and ensuring efficient, fraud-resistant international payment processing.

Founded in California by former Harvard students and executives with over 40 years of combined experience, Aghanim is revolutionizing how video games are distributed and monetized. Their innovative solutions cater specifically to the complexities of modern gaming finance and player engagement, setting them apart in a crowded market.

Future Prospects for Nexters and Aghanim

With Nexters projecting revenues of $403.6 million in 2024, the partnership with Aghanim is positioned to amplify these figures by enhancing operational efficiency and streamlining monetization processes. Constantinos Andry, co-CEO of Aghanim, remarked on the collaboration's promise for Nexters, emphasizing, "By utilizing Aghanim’s DTC commerce infrastructure to tackle challenges like international payments, online engagement, player retention, live operations, and fraud prevention, Nexters enhances its capacity to generate value in its DTC activities, leading to better monetization efficiency and higher margins."

Through this partnership, Nexters and Aghanim aim to set a new standard for DTC operations in gaming, prioritizing player experience while driving profitability.

For further insights about this strategic partnership and the services provided by Aghanim, visit Aghanim's official website.