Tencent Cloud Launches Revolutionary Super-App-as-a-Service at MWC Barcelona 2025 for Talented Telcos
Tencent Cloud has made a striking debut at the Mobile World Congress (MWC) 2025 in Barcelona, unveiling its innovative Tencent Cloud Super App as a Service (TCSAS). This cutting-edge solution empowers global enterprises, particularly telcos, to enhance their connectivity with users, fostering richer digital ecosystems through super-app strategies. The demand for super apps is growing rapidly, with predictions that over 50% of the global population will be daily users by 2027. Businesses are increasingly looking for streamlined solutions to boost engagement and revenue, and TCSAS aims to meet this need.
Leveraging Tencent's extensive experience with the WeChat/Weixin digital ecosystem, TCSAS enables seamless integration of mini apps, allowing businesses to quickly onboard hundreds to thousands of these applications. This plug-and-play functionality simplifies the process of creating a comprehensive platform where different services can coexist. Additionally, the platform serves as a dynamic marketplace, offering a variety of mini-games, content applications, e-commerce solutions, and industry-specific templates to aid businesses in expanding their digital footprint.
With advanced capabilities such as instant messaging, live streaming, and interactive content, TCSAS enhances user experience, leading to engagement rates that are over ten times longer and retention rates that can be five times higher than traditional applications. Poshu Yeung, Senior Vice President at Tencent Cloud International, noted that their goal is to help businesses harness the power of digital-first connections, which ultimately accelerates competitiveness.
One of the notable early adopters is Orange Middle East Africa (OMEA), which is implementing TCSAS to launch its new digital super app, dubbed 'Max It'. This application will not only connect users to telecommunications services but also integrate various lifestyle services, e-commerce, and entertainment options. With the potential to reach 45 million users this year, 'Max It' represents a significant transformation in how telecom services can cater to everyday needs.
Moreover, TCSAS is being embraced by other sectors, demonstrating its versatility and effectiveness across industries. Major organizations, such as Indonesia's leading telecommunications provider Telkomsel, the prominent public bank Bank Rakyat Indonesia (BRI), and Middle Eastern game developer PlaysOut, have already begun integrating this platform to enhance their service offerings and operational efficiencies.
As Tencent Cloud continues to expand its global influence, the introduction of Super App as a Service promises to redefine the digital landscape. With its robust infrastructure and an array of technological advancements in cloud computing, AI, and network security, Tencent Cloud is dedicated to providing top-tier products that cater to diverse industries including gaming, finance, and healthcare.
This evolution marks a crucial step toward more cohesive digital ecosystems, bridging the gap between services and crafting meaningful connections between businesses and consumers. With TCSAS, Tencent Cloud not only drives the telecom industry's digital transformation but also paves the way for innovation across multiple sectors, revolutionizing how we think about connectivity and digital interaction in everyday life.
Leveraging Tencent's extensive experience with the WeChat/Weixin digital ecosystem, TCSAS enables seamless integration of mini apps, allowing businesses to quickly onboard hundreds to thousands of these applications. This plug-and-play functionality simplifies the process of creating a comprehensive platform where different services can coexist. Additionally, the platform serves as a dynamic marketplace, offering a variety of mini-games, content applications, e-commerce solutions, and industry-specific templates to aid businesses in expanding their digital footprint.
With advanced capabilities such as instant messaging, live streaming, and interactive content, TCSAS enhances user experience, leading to engagement rates that are over ten times longer and retention rates that can be five times higher than traditional applications. Poshu Yeung, Senior Vice President at Tencent Cloud International, noted that their goal is to help businesses harness the power of digital-first connections, which ultimately accelerates competitiveness.
One of the notable early adopters is Orange Middle East Africa (OMEA), which is implementing TCSAS to launch its new digital super app, dubbed 'Max It'. This application will not only connect users to telecommunications services but also integrate various lifestyle services, e-commerce, and entertainment options. With the potential to reach 45 million users this year, 'Max It' represents a significant transformation in how telecom services can cater to everyday needs.
Moreover, TCSAS is being embraced by other sectors, demonstrating its versatility and effectiveness across industries. Major organizations, such as Indonesia's leading telecommunications provider Telkomsel, the prominent public bank Bank Rakyat Indonesia (BRI), and Middle Eastern game developer PlaysOut, have already begun integrating this platform to enhance their service offerings and operational efficiencies.
As Tencent Cloud continues to expand its global influence, the introduction of Super App as a Service promises to redefine the digital landscape. With its robust infrastructure and an array of technological advancements in cloud computing, AI, and network security, Tencent Cloud is dedicated to providing top-tier products that cater to diverse industries including gaming, finance, and healthcare.
This evolution marks a crucial step toward more cohesive digital ecosystems, bridging the gap between services and crafting meaningful connections between businesses and consumers. With TCSAS, Tencent Cloud not only drives the telecom industry's digital transformation but also paves the way for innovation across multiple sectors, revolutionizing how we think about connectivity and digital interaction in everyday life.
Topics Telecommunications）
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