#United States #Milwaukee #Pixelworks #Marcus Theatres #TrueCut Motion

Marcus Theatres Elevates Moviegoing with TrueCut Motion

In a significant step towards enhancing the cinematic experience, Marcus Theatres®, the fourth largest theatre circuit in the United States, has announced its partnership with Pixelworks, Inc. (NASDAQ: PXLW) to introduce the advanced TrueCut Motion technology across its premium laser projection theaters. This collaboration aims to transform the way audiences experience films, ensuring they see them as filmmakers intended, without any distracting artifacts or motion issues.

What is TrueCut Motion?

TrueCut Motion is a groundbreaking technology that revolutionizes how motion is depicted in films. It offers filmmakers the ability to fine-tune motion on a scene-by-scene basis during post-production, providing a level of control never before possible. This platform is designed to maintain the intended artistic vision of creators while also enhancing the viewing experience across various devices — be it large cinema screens or personal devices like TVs and mobile headsets.

Commitment to Quality

Mark Gramz, President of Marcus Theatres, highlighted the company's commitment to modernizing the moviegoing experience. He stated, "Just as we have for the past 90 years, Marcus Theatres is committed to modernizing the moviegoing experience for our guests. By working with Pixelworks to support the TrueCut Motion format, we're bringing our audiences an elevated level of cinematic clarity and realism in our premium large format laser projection theatres."
This dedication to quality is rooted in the goal of providing moviegoers with the clearest, most immersive cinematic experience available.

A New Era for Moviegoers

With this partnership, movie titles that utilize TrueCut Motion will be clearly identifiable in showtime listings for Marcus Theatres and its Movie Tavern® locations, enabling guests to easily select these enhanced presentations. The rollout of the TrueCut Motion format is set to begin in early 2026, introducing audiences to blockbuster films in a way they have never seen before.

Richard Miller, President of TrueCut, expressed excitement regarding this partnership, stating, "We’re thrilled to partner with Marcus Theatres to bring the TrueCut Motion experience to more moviegoers. This collaboration ensures that Marcus Theatres customers can experience the kind of blockbuster films that are increasingly being delivered in the TrueCut Motion format, with a refined sense of motion and visual depth — while fully preserving the filmmaker’s artistic intent."

The Future of Film Presentation

The adoption of TrueCut Motion marks a significant advancement in film presentation, aiming to create a consistent visual experience across all platforms and viewing situations. Filmmakers can now deliver their creative choices with precision, allowing viewers to fully appreciate the nuances and artistry embedded in their work. This technology not only benefits audiences but also empowers filmmakers to push the boundaries of storytelling through innovative visual techniques.

As Marcus Theatres prepares to implement this cutting-edge technology, movie lovers can look forward to an enriched theater experience that celebrates both the art of cinema and the magic of modern technology. This partnership signals a new chapter at Marcus Theatres, showcasing their commitment to excellence in the film industry.

For further information about Marcus Theatres, visit marcustheatres.com or connect with them on social media platforms like Facebook, X, Instagram, and TikTok. To learn more about Pixelworks and their groundbreaking TrueCut Motion technology, check out pixelworks.com and truecutmotion.com.