Nambu Smart Homes
2025-11-07 03:11:17

Nambu Construction’s Smart Home Strategy: High Rents, Full Houses in Just One Month

Nambu Construction: Leading the Smart Homes Initiative


Nambu Construction Co., Ltd., headquartered in Osaka, Japan, is redefining the rental housing landscape through innovative strategies aimed at deploying smart homes. In a competitive rental market characterized by over-supply and price wars, Nambu Construction unveiled the ‘Neo Smart Furuokabashi’ project, which achieved full occupancy within a month, despite setting rents that exceed the surrounding market by approximately 10,000 yen.

With nearly a century of experience as they approach their centenary in 2026, Nambu Construction is known for combining advanced technology with flexible business strategies. Their mission is to create unique value within the housing industry. In this article, we will explore how they incorporated technology to enhance property value and profitability, while overcoming challenges in today's rental market.

Innovative Approaches to Housing Development


The ‘Neo Smart Furuokabashi’ is a pioneering wooden three-story rental building owned and operated by Nambu Construction. With a deep understanding of the current rental market issues, including the saturation of older properties, Nambu developed this property with an experimental mindset, actively integrating many new technologies from innovative construction methods to tenant-focused amenities.

A key focus was to meet modern living needs through design. By utilizing the SE structure, Nambu ensured high earthquake resistance while creating spacious interiors. They also used the reflective material, ‘Reflectix,’ on roofs and walls, achieving a 99.7% reduction in UV rays, thereby enhancing insulation and energy efficiency. These initiatives reflect a commitment to long-term value creation, prioritizing advantages for both tenants and property owners rather than simply reducing costs.

Strategic Investment in Future-Proof Technology


Nambu Construction faces a common industry challenge: the risk of tenant amenities becoming outdated within a few years. According to Masayoshi Asano from the Real Estate Planning and Management Research Institute, maintaining long-term competitiveness in rental properties depends on investing in features that aren't just trends but remain relevant for years to come.

After evaluating a range of smart home services, Nambu Construction selected the SpaceCore Pro IoT platform, which offered comprehensive solutions tailored for rental properties. Key differentiators included the integration of advanced features such as facial recognition systems during the planning phase, enhancing their distinct market position. Rich case studies on rent increases and successful implementations further inspired their decision to adopt this solution.

Achieving Full Occupancy with Premium Rent Prices


Upon its planned completion in June 2025, the ‘Neo Smart Furuokabashi’ property opened with a rental price set higher than competing buildings constructed from similar materials. Remarkably, all eight units were leased out within just a month.

Tenant feedback highlighted the high quality of amenities, indicating the successful appeal of smart home features, particularly among tech-savvy younger renters in their twenties and thirties.

Balancing Convenience and Competitiveness Through Technology


The initial deployment phase highlighted a learning curve for their sales team, as Mr. Nohara initially felt apprehensive about smart technology. However, using SpaceCore Pro made him realize its value in streamlining management tasks, like temperature checks and security control. While initial setup costs are considerable, ongoing operational expenses are minimized, thereby enhancing both income and competitive viability of rental offerings.

Nambu's Vision for Real Estate's Future


Consistently committed to delivering high-quality constructions, Nambu Construction remains vigilant about the influx of inexpensive housing in the market. They prioritize creating distinctive products that don’t directly compete with past construction efforts as a core business strategy going forward.

President Takashi Nambu emphasized, "The rental market is challenging, but by supplying quality properties and establishing revenue-generating models quickly, we aim to offer stability for our clients. We intend to continue our efforts with Accel Lab to enhance the spread of smart homes across the Kansai region, further increasing property value."

Invitation to Experience Neo Smart Furuokabashi


Nambu Construction invites property owners to experience the Neo Smart Furuokabashi firsthand through guided tours showcasing the innovative construction techniques and smart features integrated into the building, aimed at addressing rising costs and decreasing rents. This event is particularly beneficial for owners of wooden apartments over 20 years old, demonstrating how the SE structure, reflective materials, and smart technology enhance property value and operational efficiency.

Details for Tour:
  • - When: By appointment, ongoing sessions
  • - Where: Neo Smart Furuokabashi, Kadoma City, Osaka
  • - Participants: Owners of wooden apartments over 20 years in age
  • - Cost: Free
  • - More Information & Reservations: Nambu Smart

Exploring SpaceCorePro


SpaceCorePro is an IoT platform designed for multi-family housing, balancing smart home functions, management efficiency, and resident relations. Residents can enjoy a superior quality of life by controlling appliances via a smartphone app, while property managers benefit from enhanced operational efficiency through features like security cameras and access control systems. Heightened communication channels with residents through chats and notifications also accompany this system. Overall, SpaceCorePro not only supports rent increases and addresses occupancy challenges but also helps streamline day-to-day management, resulting in reduced costs and boosted efficiencies.


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Topics Consumer Products & Retail)

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