Iconic Japanese Tea 'THE JEWELS OF TEA Hoshun' Launches July 7, 2025

Japanese Tea Elegance: Discover 'THE JEWELS OF TEA Hoshun'

Kansai Tea Competition Award-Winning Selection
Tokyo, Japan—July 4, 2025—Tokyo Tea Trading Co., Ltd. is set to unveil a new jewel in its prestigious tea collection: "THE JEWELS OF TEA Hoshun." This premier sencha—hailed as a standout at the recent 76th Kansai Tea Competition—received the esteemed Minister of Agriculture, Forestry, and Fisheries Award, marking it as the pinnacle of Japanese tea craftsmanship. Available from July 7, 2025, at the company's online store, this limited-edition tea promises an unparalleled experience for connoisseurs and newcomers alike.

The Journey of 'THE JEWELS OF TEA'

Since its inception in 2022, the "THE JEWELS OF TEA" brand has become synonymous with Japan's finest teas. Curating only the highest quality leaves from prestigious competitions, the series is popular among fans of refined tea culture. Building on the success of previous releases this year from national competitions, Tokyo Tea Trading has expanded its portfolio to include the top prize winner from its first participation in the Kansai Tea Competition. This latest entry, named 'Hoshun'—the fifth in this exquisite lineup—displays the company's commitment to quality and tradition.

A Jewel Box of Flavor

True to its name, "THE JEWELS OF TEA" series presents the highest quality Japanese teas in luxurious, jewel-inspired packaging. The newly added Hoshun tea reflects the sophisticated artistry of Kyoto’s tea culture. The cultivar name 'Hoshun' (芳春) emphasizes its creative heritage, elegantly showcased in the design with beautiful kanji characters. Perfect as a lavish gift or as part of a unique tea experience, this product seeks to introduce the charm of Japanese tea to a wider audience, catering to international tourists and local aficionados alike.

Insight into the Kansai Tea Competition

The Kansai Tea Competition is a highly regarded event, similar to the National Tea Competition, where the Minister of Agriculture, Forestry, and Fisheries Award is presented to first-place teas across eight categories. This prestigious event rotates among six prime tea-producing prefectures in Japan: Aichi, Gifu, Mie, Shiga, Kyoto, and Nara. The competition showcases the best of Japanese tea, with the 76th edition occurring on September 5, 2025, where Tokyo Tea Trading achieved a coveted win in the regular sencha category.

Hoshun Tea Characteristics

Origin: Kyoto Prefecture, Japan
Cultivar: Hoshun
* Tasting Notes: This sencha encapsulates the distinctive traits of the Hoshun cultivar, known for its superior umami and exceptional flavor profile. It delivers a delicate yet profound taste, presenting notes of toasted grains and ripe fruits, reminiscent of an invigorating spring breeze. The palate is complemented by a luxurious sweetness that lingers elegantly.

Product Overview

- Product Name: 2024 THE JEWELS OF TEA Hoshun
- Content: 30g
- Price (tax included): 19,000 yen
- Release Date: July 7, 2025
- Purchase: Available through the online store here

Additional Offerings

Tokyo Tea Trading continues to feature a selection of award-winning teas:

- Standard Sencha: ¥19,000; Regular Sencha, 4kg Category, Minister of Agriculture Award from Shizuoka.
- Gyokuro: ¥33,000; Gyokuro Category, Award from Fukuoka.
- Matcha: ¥46,000; Tencha Category, Award from Kyoto.
- Kamairi-cha: ¥13,500; Kamairi Tea Category, Award from Saga.

All prices include tax and are for 30g servings.

About Tokyo Tea Trading

Founded in 2016 as a branch of Yuhido, a longtime participant in the pharmaceutical business since 1928, Tokyo Tea Trading is committed to promoting global tea varieties. Offering unmatched quality and experiences, the company strives to deliver warmth and satisfaction through each cup of tea.