ADK Group Announces Participation in Toranomon Advertising Festival with Multiple Sessions

ADK Group's Exciting Involvement at the Toranomon Advertising Festival

The ADK Group is set to make a significant splash at the upcoming Toranomon Advertising Festival, slated for October 17th to 24th, 2025. This highly anticipated event will take place at the TOKYO NODE, a hub for information and creativity located within the iconic Toranomon Hills, operated by Mori Building Company. Over the course of the festival, 15 employees from ADK Group will participate in nine different sessions, sharing insights on the intersection of business, art, technology, and entertainment.

This eight-day festival aims to inspire creativity and innovation across multiple platforms. The ADK Group's participation promises engaging discussions and showcases that will highlight the future vision of the company as a "Fan Growth Partner." Notably, one of their sessions, titled "ADK FAN GROWTH CREATIVE," will feature a special collaboration with the TOKYO NODE LAB's Volumetric Video Studio. Attendees can look forward to the premiere of a special movie as well as a surprise appearance by Shinnosuke Nohara, the beloved protagonist from the famous anime series Crayon Shin-chan.

In another session entitled "IP Content x Advertising Creativity," well-established creators known for their achievements in leveraging intellectual property (IP) in advertising will gather to discuss their experiences and strategies. The session will feature Naohiro Ogata, Director of Bandai Namco Filmworks' Gundam Business Division, who will share the behind-the-scenes story of promoting the iconic Gundam series. This session promises an intriguing look at how established IPs can fuel creative advertising efforts.

Moreover, the festival will welcome several top creators and executives from leading agencies to engage in a topical discussion titled “How Should Creators Learn Now?”. This conversation will be invaluable for emerging talents looking to navigate the evolving landscape of the advertising and creative industries.

In addition to these stimulating sessions, the ADK Marketing Solutions' creative boutique CHERRY will debut a pop-up exhibit called CHIOSK to promote their initiative, “Chii-koku,” showcasing innovative marketing solutions and forging connections between brands and their fans.

Event Details

- Dates: October 17 (Fri) - 24 (Fri), 2025, from 10:00 to 22:00 daily.
- Special Event: On October 18 (Sat), a unique event designed for attendees aged 30 and under will be held from 22:00 to 24:00.
- Venue: TOKYO NODE, Toranomon Hills Station Tower, Floors 8F, 45F, and 46F.
- Official Website: toradfes.com/creators

Featured Guest Profile

Naohiro Ogata

- Position: Director of Gundam Business Division, Bandai Namco Filmworks.
- Background: Joined Sunrise (now Bandai Namco Filmworks) in 1997 and has worked extensively on iconic projects such as _Mobile Suit Gundam NT_, _Hathaway's Flash_, and _Mobile Suit Gundam: The Witch from Mercury_. Recognized for spearheading Gundam's IP strategy, he will share invaluable insights at the festival.

About TOKYO NODE LAB

TOKYO NODE LAB is a research and development team under the operation of Mori Building Company, within the TOKYO NODE facility. The lab collaborates with diverse creators and companies to push boundaries and create new urban experiences across technology, services, art, and entertainment. Their projects focus on innovation and community engagement, enhancing the cultural landscape of Tokyo.

About ADK Group

The ADK Group operates under the holding company ADK Holdings, encompassing three specialized subsidiaries: ADK Marketing Solutions, ADK Creative One, and ADK Emotions. Driven by the vision of being a Fan Growth Partner, the ADK Group is committed to fostering connections between brands and their fans while contributing to the sustainable growth of client businesses and the global expansion of Japanese-origin IP.