#Japan #Tokyo #Oisix #Iida Shoten #Ramen Osechi

Oisix and Iida Shoten Unveil 2027's 'Ramen Osechi'

As the New Year's celebrations approach, many anticipate the traditional Japanese dish known as osechi. However, the trend is shifting as consumers express a yearning for creativity and variety, resulting in Oisix's new offering: the 'Ramen Osechi,' developed in collaboration with the renowned ramen restaurant Iida Shoten.
This innovative product is set to cater to those who may tire of traditional osechi and are looking for something unique for the New Year's feast.

A New Trend Emerges

In recent years, the osechi market has witnessed a shift towards diversity in flavors, reflecting broader culinary trends that include a fusion of traditional Japanese, Western, and Chinese cuisines. Furthermore, there has been a noticeable shift in consumer insights, particularly the sentiment of 'craving ramen after getting bored with osechi.' This impending cultural phenomenon has laid the groundwork for the introduction of the 'Ramen Osechi.'

The partnership with Iida Shoten, celebrated for its dedication to authenticity and exceptional flavor, is a strategic response to this emerging consumer desire. By incorporating Iida's deep knowledge of Japanese food into Oisix's tried-and-true product line—having sold nearly one million osechi units as of November 2025—this collaboration is poised to redefine New Year's dining.

A Thoughtful Collaboration

Iida Shoten is run by owner Masaru Iida, who originally pursued a career as a chef focused on Japanese cuisine. His passion for traditional flavors and high-quality ingredients aligns perfectly with Oisix's culinary philosophy. The goal of creating a product that successfully merges ramen and osechi stemmed from a desire to introduce 'New Year's ramen' as a modern cultural narrative.

Both companies respect the historical significance of the New Year's soba while advocating for the evolution of Japanese culinary customs through the 'Ramen Osechi.' This product embodies both companies' ambitions to expand contemporary Japanese cuisine.

Distinctive Features of 'Ramen Osechi'

1. Handcrafted Noodles with a Unique Flavor
The specially crafted noodles, a signature of Iida, feature a distinctive texture and rich aroma derived from selected domestic wheat. This exceptional quality captures the essence of ramen, allowing the noodles to complement the rich broth with no compromise in ice storage quality.

2. Deeply Flavored Broth
The stunning amber-colored broth displays the pure, concentrated flavors of chicken and pork, carefully blended with various types of soy sauce. Topped with a fragrant chicken oil layer, this carefully crafted broth delivers an explosion of flavor in each sip, leaving you wanting more.

3. Smoked Pork Belly with Unique Spirit
The pork belly is delicately smoked using kusunoki, enhancing the meat's natural sweetness and depth of flavor. It's seasoned with rock salt to maintain its flavor integrity while adding layers to the tasting experience. You can enjoy it in block form, letting you slice it to preference.

Product Pricing and Availability

• - Product Name: Ramen Osechi supervised by Iida Shoten
• - Price: ¥20,980 (including tax and shipping)

• - Product Name: Ramen Osechi with Takasago special edition
• - Early-bird Price: ¥33,280 (including tax and shipping)

For more options, Oisix offers a range of osechi products at competitive prices. You can explore various configurations, including traditional Japanese new year osechi plates that cater to diverse tastes.

About Oisix

Founded in 2000, Oisix aims to bring nutritious, high-quality organic produce and meals to consumers across Japan. Their subscription service emphasizes transparency and sustainable practices, allowing customers to access healthy food options easily. With over 351,000 subscribers and their innovative meal kit service, Oisix continues to revolutionize how we approach dining.

Conclusion

The launch of the 'Ramen Osechi' marks a notable evolution in celebrating Japanese New Year traditions. This product not only represents a merging of traditional and contemporary flavors but also highlights changing consumer preferences and the willingness to embrace new culinary experiences.