#USA #New York #Buchanan's Coconut #Nina Sky #Mezclao Events

Buchanan's Whisky Introduces Buchanan's Coconut

Buchanan's Whisky has recently unveiled its latest offering, Buchanan's Coconut, a tropical delight that promises to invigorate the traditional whisky category. This bold new expression blends the brand’s signature smoothness with the rich, engaging flavors of coconut, applying the warmth and spirit of summer to a year-round drinking experience.

As the second flavor to join Buchanan's lineup—following the popular Buchanan's Pineapple—Buchanan's Coconut not only enhances the brand's tropical offerings but also honors the vibrant cultures of Latin America and the Caribbean, where coconuts symbolize joy and celebration. Featuring enticing notes of fresh coconut and hints of vanilla, this whisky creates a cheerful and refreshing sipper for gatherings, encouraging people to maintain the essence of summer all year long.

Linda Lagos Morales, the Brand Director at Buchanan's Whisky, stated, "Summer is a feeling we all want to hold onto. It’s spontaneous, joyful, and filled with moments that bring families together. With Buchanan's Coconut, we see an opportunity to extend this feeling beyond just one season."

The launch of Buchanan's Coconut comes with a lively and colorful campaign, creatively inspired by neighborhood fruit vendors known for their vibrant carts that light up streets. These familiar figures serve as the backdrop for a collaboration with the well-known music duo, Nina Sky, who are bringing their unique musical flair to the campaign.

The campaign features Nina Sky, the platinum-selling twin sisters from New York, as they push fruit carts reinvented as DJ booths through city streets, announcing, "¡Es Coco!" Their original song "Coco Sí" serves as an anthem for the campaign, encapsulating the joy and celebratory feel of the new whisky.

Inspired by the energy and vibrance of summer, the campaign aims to encapsulate the warmth and tropical sweetness of both Buchanan's Coconut and Pineapple, spotlighting flavors that evoke collective joy during the summer months. Nina Sky remarked, "The fruit vendors are such a vibrant part of culture; their energy is almost universal. We wanted to capture that spirit and breathe life into the campaign through 'Coco Sí.' This is a song and a campaign that pushes that energy even further."

Additionally, Buchanan's Whisky is partnering with Pangea Sound, a collective of DJs and producers, to present a series of events called Mezclao. This initiative aims to unite tropical flavors and the regional sounds of Latin culture, showcasing international artists while maintaining the lively ambience of summer throughout the fall. The series will kick off in Los Angeles on September 24, travel to Austin for a special performance during the city’s iconic festival, and conclude in Miami amidst a week celebrating Latin music.

Each Mezclao event will integrate the essence of Buchanan's Coconut and Pineapple, with themed activities embodying the vibrancy of neighborhood culture and sounds. The events represent a continuation of Buchanan's legacy, blending cultural identities and unifying global influences in music and flavor.

Buchanan's Coconut is now a permanent addition to the brand's offerings and is available nationwide. Retailing at an average price of $29.99 for a 750 ml bottle, this whisky is best enjoyed chilled as a shot or in cocktails, such as the refreshing Coco Sour, which combines Buchanan's Coconut with coconut water, simple syrup, and lime juice.

To create the Coco Sour, follow these easy steps:
1. Shake together 1.5 oz of Buchanan's Coconut, 1 oz of coconut water, 0.75 oz of simple syrup, and 0.75 oz of lime juice in a shaker with ice.
2. Strain into a rocks glass filled with ice.
3. Garnish with a slice of lime and a piece of coconut.

For those interested in upcoming events and additional information, fans of the brand can follow @BuchanansWhisky on social media or visit their official website at www.BuchanansWhisky.com. Buchanan's Whisky invites all to join in celebrating the spirit of summer, bringing family and friends together over this exciting new flavor.

About Buchanan's Whisky

Founded on the belief that whisky is meant to be shared among friends, Buchanan's Blended Scotch Whisky has over 130 years of heritage. Its various expressions have been recognized in international spirits competitions, solidifying Buchanan's position in the whisky industry.

This latest addition to their portfolio continues to highlight the brand’s commitment to creating exceptional quality whisky while embracing the rich cultural narratives around it. Diageo, the parent company of Buchanan's, is a global leader in beverage alcohol and produces a diverse range of brands, ensuring high standards in quality and branding across all markets.

Join Buchanan's Coconut and celebrate life with every sip!