#Japan #Osaka #SHINSAIBASHI #BEAMS PLUS

BEAMS PLUS Osaka: A New Venue for Timeless Menswear

On December 12, 2025, the renowned Japanese menswear label BEAMS PLUS will open its first standalone store in the South Senba area of Osaka, specifically in Shinsaibashi. This new store aims to embody the concept of "timeless men's clothing that you can wear for years" and will be the only dedicated BEAMS PLUS location in Western Japan.

The store's facade will be adorned with a sign inspired by past clothing tags used by the brand, giving it a unique and nostalgic aesthetic. Inside, a spacious design that captures the essence of America's culture, particularly from the Lower East Side of New York, will welcome customers. The interior will feature brick wall motifs reminiscent of historical American buildings. This thoughtful design creates an inviting atmosphere, encouraging shoppers to relax on comfortable sofas while engaging with staff at the large checkout area.

In preparation for the launch of the BEAMS PLUS Osaka store, the brand has been actively fostering relationships with its customers in the Kansai region through various events. For instance, they recently held a limited-time event called "LIMITED STORE" at their Kobe location to deepen connections between customers and buyers. The brand also hosted a sales event titled "BEAMS PLUS WEST" and a customer appreciation festival, along with public recordings of a podcast series called "PLADIO," presented by BEAMS PLUS staff.

Osaka holds a sentimental value for BEAMS PLUS, as it was the site of the first standalone store established back in September 1999. This upcoming location will mark the third dedicated BEAMS PLUS store in Japan, joining the existing stores in Harajuku and Marunouchi. The brand's continued efforts in establishing a reliable customer base in the Kansai region serve as a strong foundation for this new venture.

The vision for BEAMS PLUS Osaka extends beyond simply being a retail space. Director Hidetaka Mizobata expressed his excitement about reconnecting with the community. He hopes that this new store will serve as a cultural hub where people gather, engage, and nurture new communities.

Mizobata stated, "This is not just a shop; it’s a place that fully expresses the essence of BEAMS PLUS. We want to cultivate the connections we've built over time and expand them further in Kansai. Our goal is to create a space that people from around the world want to visit, while also ensuring that BEAMS PLUS continues to be recognized as a brand.

Established in 1999, BEAMS PLUS draws inspiration from classic American menswear, embodying styles that remain functional yet stylish. The brand honors the golden age of American culture, from the mid-1940s to the mid-1960s, balancing tradition with modern updates. The collections reflect essential categories such as Ivy style, workwear, sports, and military uniforms, translating them into modern silhouettes and materials suitable for today’s discerning consumers.

As BEAMS approaches its 50th anniversary in 2026, the launch of BEAMS PLUS Osaka contributes to its legacy of innovative fashion retailing. With around 175 locations across Japan and Asia, BEAMS continues to thrive as a pioneer in the world of selective retailing, providing diverse experiences through a blend of fashion, art, design, and culture.

For more details on BEAMS PLUS and its latest offerings, visit BEAMS PLUS.

Store Information

• - Store Name: BEAMS PLUS OSAKA
• - Opening Date: December 12, 2025
• - Address: 4-6-6 Minamisenba, Chuo Ward, Osaka
• - Phone Number: +81 6-6282-7248
• - Business Hours: Weekdays 12:00 - 20:00, Saturdays, Sundays, and Holidays 11:00 - 20:00
• - Weekly Holidays: Irregular
• - Brands Available: BEAMS PLUS