#Japan #Tokyo #Niki #Reignstorm #Wellness Drink

Reignstorm Makes Its Japanese Debut

In August 2025, the popular wellness-focused energy drink brand Reignstorm, which has been rapidly growing among Gen Z and millennials in the United States, will officially debut in Japan. The launch introduces two exciting flavors: Guava Strawberry and Harvest Grape. These refreshing drinks will be available nationwide in convenience stores, drugstores, supermarkets, vending machines, and online retail.

Following the COVID-19 pandemic in 2020, there has been a significant shift toward health-conscious consumption. This shift has led to the rapid growth of the wellness energy drink market, particularly in the United States, where Reignstorm was born in 2023. The brand proudly uses plant-based ingredients that promote both beauty and health.

In Japan, there is a growing emphasis on balancing beauty and wellness in daily life. The concept of wellness, which refers to an overall approach to the body, mind, and social health, is becoming engrained in Japanese culture. With its arrival, Reignstorm aims to support this lifestyle by offering a revolutionary new drink option.

Reignstorm is a nutritional functional food that boasts zero calories and zero sugar, and it's enriched with essential vitamins such as Vitamin C, Vitamin A, Vitamin B6, niacin, and zinc. It is formulated with plant-derived caffeine and contains no preservatives. Ideal for various occasions, whether it's refreshing yourself during your morning routine, taking a break during school or work, or rewarding yourself after gym sessions, Reignstorm promises to “beautify your charge.” Both flavors, Guava Strawberry and Harvest Grape, provide a refreshing treat tailored to fit your mood.

Adding to the excitement of this launch, popular model and talent Niki has been appointed as the first Japan Brand Ambassador for Reignstorm. Known for her beautiful and healthy lifestyle, Niki embodies the wellness ethos that Reignstorm promotes. She commented, "As a novel wellness energy drink, the inclusion of vitamins and zinc is appealing. I would love for many people to experience it!" Through various initiatives, including key visuals, Niki and Reignstorm aim to spread the product’s allure as a new option for those seeking to harmonize beauty and health in Japan.

To allow consumers to try the product, Reignstorm will conduct free sampling events in major cities across Japan, as well as at wellness-related events.

With the introduction of Reignstorm in Japan, it encourages individuals to live authentically while pursuing a healthy and active lifestyle that embraces wellness.

About Niki

Niki, born on October 15, 1996, in Hyogo Prefecture, has an American father and is making waves in the entertainment industry. She gained fame by winning multiple awards in the 2014 Tokyo Girls Audition and became a prominent member of the reality show Terrace House: Aloha State in 2017, where she was dubbed “the most beautiful woman ever.” Additionally, she has been ranked among the “100 Most Beautiful Faces in the World” for three consecutive years. With over 760,000 Instagram followers, she holds significant influence among young people, especially her peers. In 2024, Niki will release her third photo book titled slow motion.

For further information, please visit:

• - Official site: Niki
• - Instagram: Niki on Instagram
• - X: Niki on X

Product Overview

Reignstorm is a wellness-focused energy drink that originated in the USA in 2023, utilizing plant-derived ingredients aimed at promoting health and beauty. It contains nutrients like Vitamin C, Vitamin A, Vitamin B6, niacin, and zinc, but is completely free of calories and sugar and does not use any preservatives.

Product Details:

• - Reignstorm Guava Strawberry (250ml can)

- Release Date: August 19, 2025
- Features: Guava strawberry flavor, nutritional functional food, contains 40mg of plant-derived caffeine per 100ml, zero calories, zero sugar.
- Price: 185 yen (excluding tax)

• - Reignstorm Harvest Grape (250ml can)

- Release Date: August 19, 2025
- Features: Grape flavor, nutritional functional food, contains 40mg of plant-derived caffeine per 100ml, zero calories, zero sugar.
- Price: 185 yen (excluding tax)

Free Sampling Events

Celebrating the launch of Reignstorm, the brand will host sampling in key cities across Japan and support various wellness-related events, allowing many people to taste the product and enjoy its benefits:
1. Jingu Stadium Night Yoga 2025
- Date: August 14, 2025, and September 20, 2025
- Location: Meiji Jingu Stadium, Tokyo
- Participation: Free (18 years and older, pre-registration required)
- Official site

2. FUDGE Marché TOKYO
- Date: August 23-24, 2025
- Location: World Kita-Aoyama Building, Tokyo
- Participation: Admission fee 1500 yen
- FUDGE Instagram

3. 41st Mynavi Tokyo Girls Collection 2025 AUTUMN/WINTER
- Date: September 6, 2025
- Location: Saitama Super Arena, Saitama
- Participation: Paid entry with reserved seats
- Official site

4. yogafest Yokohama 2025
- Date: September 13-15, 2025
- Location: Pacifico Yokohama, Kanagawa
- Participation: Free entry (some paid areas available)
- Official site

5. Upcoming Events TBA
- Date: December 20-21, 2025

Note: Events may be canceled or changed without notice.