#Romania #Ferrari #Holand Group #Bucharest

Holand Automotive Group Expands into Europe

In a bold move to strengthen its presence in the luxury automotive market, Holand Automotive Group, renowned for its premium automotive retailing, has announced the acquisition of Romania's sole Ferrari dealership, Forza Rossa. This expansion into Bucharest, soon to be rebranded as Ferrari of Bucharest, provides the group with a strategic foothold in the European market.

A New Era for Luxury Retail

The acquisition marks Holand Automotive Group's inaugural entry into Europe, a significant step for the company whose portfolio includes Ferrari Quebec, Ferrari of South Bay, and Ferrari of Rancho Mirage in California. Gad Bitton, the President and CEO of Holand Automotive Group, expressed excitement about this venture, identifying Romania as a fertile ground for luxury growth. Bitton noted, "Romania is a hidden gem due to its proximity to key European markets and its emerging affluent population."

With the establishment of Ferrari of Bucharest, the Holand Automotive Group aims to provide an unparalleled customer experience that aligns with its legacy of excellence and innovation in luxury automotive retail. The company is dedicated to implementing industry-leading practices tailored to enhance the customer journey, leveraging years of expertise from its various dealerships across North America.

Romania: An Affluent Market with Potential

Located in the heart of Romania, Ferrari of Bucharest services a clientele that appreciates the level of luxury associated with the Ferrari brand. The dealership’s strategic location not only caters to local affluent customers but also seeks to attract nearby markets, opening new avenues for growth and engagement in the luxury automotive sector.

"We are looking forward to bringing our experience to elevate the luxury automotive market in Romania. Our focus will be on creating unique experiences for customers and introducing the latest innovations in luxury retail operations," added Bitton. The group's commitment to enhancing customer satisfaction will be paramount in its approach, as it seeks to resonate with the evolving expectations of today’s luxury buyers.

A Legacy of Excellence Expanding

Holand Automotive Group has established itself as a formidable player within the luxury automobile sector, operating a wide array of premium brands beyond Ferrari, including Rolls-Royce Motor Cars Quebec, Lamborghini Palm Beach, and McLaren Ville de Québec. This venture into Romania signifies a robust growth trajectory for the group which now spans across Canada, the United States, and Europe.

With its head office located in Montreal, Holand Automotive Group also owns the famous Circuit Mont-Tremblant racetrack, offering unique motorsport experiences and events. This further enhances the group’s reputation within the exotic automotive community, allowing them to connect with customers on multiple levels.

As Holand Automotive Group sets its sights on Romania, it underscores the company’s vision to expand its global footprint while delivering luxury automotive experiences synonymous with the Ferrari brand. For more details about their offerings, visit holandleasing.com.

The acquisition not only denotes expansion but also reflects Holand Automotive Group's confidence in the potential of the luxury market in Romania. The group aims to be a catalyst for growth in the region, fostering the luxury automotive culture and establishing Ferrari of Bucharest as a premier destination for automotive enthusiasts.