Expanding Meat and Rice
2026-04-02 04:14:22

K.shin Takes the Lead in Expanding 'Meat and Rice Hajime' Franchise Nationwide

K.shin Takes Charge of Franchise Development for Meat and Rice Hajime

The rise of delivery-focused restaurants has led to significant changes in the dining landscape, and one brand that has made waves is 'Meat and Rice Hajime.' Established in 2012 as 'Hamburg & Steak Niku no Murayama' in Chiba, the restaurant underwent a brand transformation in 2020, introducing its signature concept: 'One of the best dishes.' The culinary focus is on rare cuts of red meat paired with specially cooked rice, making it an attractive option for diners looking for a reliable meal.

In a significant move, K.shin, an esteemed consulting firm based in Shinjuku, Tokyo, has taken on the responsibilities of franchise development for 'Meat and Rice Hajime,' which boasts 50 outlets nationwide, primarily concentrating on delivery services. This strategic partnership promises to further the growth of this popular brand across Japan.

The Concept Behind Meat and Rice Hajime


The flagship dish at Meat and Rice Hajime is the 'Hajime Rare Steak,' made from premium cuts of red meat, derived from one cow yielding only two kilograms of meat. This exclusive steak is marinated in a special sauce and grilled at high temperatures to retain juiciness and flavor. As a testament to its growing popularity, the dish has captured the attention of TikTok users, garnering over 17.5k likes and 6,000 saves. The profitability of the restaurant is reinforced by its affordable weekday lunch priced at just 1,000 yen, coupled with exceptional customer turnover rates exceeding ten per day.

K.shin’s Role in Franchise Development


K.shin specializes in franchise development and will oversee every aspect of the process for 'Meat and Rice Hajime.' Their services include:
  • - Developing franchise strategies
  • - Establishing promotional approaches
  • - Serving as the initial point of contact for prospective franchisees
  • - Providing comprehensive support until the franchise agreement is signed
  • - Analyzing market areas and assisting in property development

With over 100 successful openings under his belt, K.shin's representative, Takahiro Kyotani, brings extensive practical experience in negotiations and franchise headquarters establishment. This background will be instrumental in the vigorous expansion of 'Meat and Rice Hajime.'

Looking to Join the Franchise?


For anyone considering entry into the restaurant business, 'Meat and Rice Hajime' offers a streamlined operation designed for high turnover, making it an ideal setting for both experienced restaurateurs and newcomers alike. Potential applicants should not hesitate to reach out to K.shin for further inquiries about franchise opportunities.

Contact Information:
Company: K.shin
Contact Person: Takahiro Kyotani
Email: [email protected]
Hours: 9:00 AM to 6:00 PM (Closed on Sundays and holidays)


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Topics Consumer Products & Retail)

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