#South Korea #Seoul #Michroma #CJ CheilJedang #Natural Colorants

Strategic Partnership for Natural Colorants

In an exciting development for both the food and biotechnology sectors, Michroma, known for its pioneering work in sustainable natural colorants, has announced a strategic partnership with CJ CheilJedang (CJCJ). This collaboration aims to significantly enhance the commercial production of Michroma's innovative bio-based colorants.

Leveraging Global Expertise

CJ CheilJedang is a recognized leader in the global food industry, with impressive operational capabilities across various countries, including the United States, Brazil, China, Malaysia, and South Korea. This partnership will combine Michroma’s cutting-edge colorant technology with CJCJ’s expansive manufacturing infrastructure, ensuring a reliable and scalable supply chain for these new colorants.

Meeting Market Demand

The demand for natural and clean-label color solutions is on the rise across industries such as food, beverage, and cosmetics. Recognizing this trend, Michroma is eager to address these needs and provide alternatives to artificial ingredients. As stated by Ricky Cassini, CEO of Michroma, "Our mission at Michroma is to set a new standard for sustainable, natural colorants, and this partnership with CJ CheilJedang is a critical step in that journey."

Innovative Natural Colorant

One of Michroma's flagship products, a natural red colorant produced via precision fermentation, promises exceptional stability under varying pH and temperature conditions. This feature makes it particularly suitable for challenging applications in food and cosmetics. The collaboration will not only expedite the commercialization of this product but also provide access to CJCJ’s expertise in raw material sourcing, production techniques, and compliance with health regulations.

Transforming the Colorant Industry

The partnership is designed to redefine industry standards by prioritizing consistent quality and high performance in natural colorants. An official from CJ CheilJedang expressed enthusiasm about revolutionizing the sector, highlighting their capability to maintain consistent output across key markets.

In addition to producing Michroma's initial offerings, the agreement lays the groundwork for future product expansions, ensuring that the two companies can adapt to evolving consumer needs and trends.

About Michroma

Founded with a vision to transform the use of artificial ingredients, Michroma specializes in producing high-performance natural colorants through advanced precision fermentation technology. The company is committed to enabling industries to utilize cleaner solutions without sacrificing quality or efficacy. For further details, visit www.michroma.co.

About CJ CheilJedang

CJ CheilJedang is a prominent player in the global food and bioengineering space, with its roots as Korea's first sugar manufacturer in 1953. Over the years, it has expanded significantly to provide a range of quality food products and bioproducts. As part of CJ Group, which encompasses various sectors including food services and logistics, CJ CheilJedang continues to innovate at the intersection of food and biotechnology. More information can be found at https://www.cj.co.kr/en.