#Japan #UNIQLO #Harajuku #Myojo Foods #Chūramera

A Celebration of Chūramera at Uniqlo Harajuku

Mark your calendars, as September 7, 2025, marks a special day for both noodle lovers and fashion enthusiasts alike! Myojo Foods is celebrating the 59th birthday of its beloved Chūramera by launching an exciting collaboration with Uniqlo Harajuku. This event will kick off a unique promotion for fans to create custom-designed merchandise featuring their favorite noodle brand.

What to Expect from the Collaboration

Starting on this significant date, Uniqlo Harajuku will offer a unique service called UTme! that allows visitors to design their own T-shirts and tote bags. The designs will incorporate stamps inspired by Chūramera's logos, packaging, and even illustrations of popular characters like the Chūramera Uncle and Kuro Neko. It's an ideal opportunity for fans to personalize items that celebrate the iconic noodle brand.

A Special Birthday Event

To mark the launch and celebrate Chūramera's birthday, a variety of events will occur at Uniqlo Harajuku on the same day, from 11 AM to 5 PM. Here’s an overview of what attendees can look forward to:

• - Free Ramen Gift: Customers who purchase any of the featured Myojo collaboration goods will receive a free serving of Chūramera Shoyu Ramen.
• - Meet & Greet with Chūramera Uncle: Fans will have the chance to meet the beloved character for photo opportunities at scheduled intervals throughout the day.
• - Chūramera-Themed Booth: Experience the world of Chūramera with interactive photo spots that bring the noodle brand to life.
• - Lucky Draw: Participate in a lottery to win exclusive Chūramera merchandise by sharing your moments on social media using specific hashtags.

Customizing Your Own Chūramera Merchandise

The UTme! service will feature a variety of 25 stamps allowing customers to select the size, placement, and combination of designs. This ensures that each product is a unique reflection of individual creativity. The excitement of crafting a one-of-a-kind Chūramera item is not to be missed!

About the UTme! Service

UTme! is Uniqlo's innovative service that empowers individuals to create custom clothing easily. Users can choose their designs, incorporating text, illustrations, or photos to manufacture truly unique items that stand out.

Myojo Foods: A Legacy of Taste

Founded in 1950, Myojo Foods is renowned for producing instant noodles from its headquarters in Harajuku, Tokyo. With a commitment to high-quality noodles, Myojo offers a variety of popular brands including Chūramera, Chūka Sanmai, and Ippēichan. Their slogan, “Deliciousness Shines!”, underscores their mission to deliver not just great flavors but also measures for quality, safety, and sustainability, contributing to social and environmental improvements.

For more information about Myojo Foods, visit their official website here.

The Legacy of Chūramera

Since its launch in 1966, the Chūramera brand has continually refined its offerings to remain a favorite among a diverse audience. The secret to Chūramera's deliciousness lies in its special ingredient - scallop broth. Its classic comforting taste has been elevated even further, using 100% Hokkaido scallops in all broth selections starting September 2025.

Get ready to celebrate Chūramera's milestone birthday in style at Uniqlo Harajuku, and enjoy the wonderful blend of fashion and flavor!