MSI Unveils Cutting-Edge Innovations in Custom PC Hardware at CES 2026

At CES 2026, MSI, a global leader in gaming and content creation technologies, showcased an impressive lineup of next-generation PC hardware that promises to inspire both professionals and enthusiasts in the custom PC community. This year’s exhibition introduced innovative solutions aimed at making system building and upgrades more accessible and engaging than ever.

Among the star products highlighted by MSI were the latest motherboards, uniquely designed power supply units, flagship PC cases featuring panoramic glass on three sides, and a simplified water-cooling solution with a curved OLED display. Notably, MSI also revealed two new dual-tower air coolers for the very first time, further demonstrating its commitment to continuously push the limits of technology.

Next-Gen AMD X870(E)/B850 MAX Series Motherboards: A New Standard in Performance

MSI displayed its cutting-edge AMD MAX series motherboards featuring the X870(E) and B850 chipsets. Each MAX model integrates an 'OC Engine' for precise frequency tuning through asynchronous BCLK control, potentially boosting performance by up to 15% in certain games. Additionally, new features like the 'Direct OC Jumper' for real-time BCLK adjustments and the 'BCLK Booster' for one-click overclocking were showcased, enhancing the user experience significantly.

Moreover, all MAX models have upgraded to a 64MB BIOS chip ensuring compatibility with future AMD processors while providing ample ROM capacity for expansion.

MEG X870E UNIFY-X MAX: Redefining Overclocking Records

Designed for the pinnacle of overclocking, the MEG X870E UNIFY-X MAX motherboard pairs MSI's proprietary OC Engine with a 2-DIMM layout to maximize memory performance, achieving world record levels for both CPU and DDR5 memory. The sleek black and silver heatsink design, symbolizing performance supremacy, houses extensive cooling solutions like direct touch cross heat pipes and high conduction thermal pads.

The motherboard includes a Tuning Controller for on-the-fly adjustments, allowing users to tweak OC parameters, clear CMOS, initiate safe mode, and restore settings with a single button press.

MAG B850 MAX Series Motherboards: Performance Meets Reliability

The MAG B850 MAX lineup features models such as the multifunctional MAG B850 TOMAHAWK MAX WIFI II, the powerful Micro-ATX MAG B850M MORTAR MAX WIFI, and the newly added all-white MAG B850 GAMING PLUS MAX WIFI. All three models sport a refreshed design, enhancing both expandability and freedom of use.

With robust power circuits and an OC Engine, these motherboards promise stable, sustained performance, and the introduction of Wi-Fi 7 and 5G LAN supports ultra-fast and low-latency networking, whether wired or wireless.

Revolutionary 4-Rank CUDIMM Memory Module Demonstration

Following advances in AMD solutions, MSI's R&D team reported a significant breakthrough with the introduction of motherboards supporting 4-Rank CUDIMM memory. This innovation allows for incredible memory capacities, enabling configurations of up to 256GB on compatible motherboards. The technology passed rigorous testing on Intel chipsets, achieving stable performance at frequencies surpassing 10,000 MT/s.

The live demo at CES illustrated this transformative capability on an MSI Intel prototype motherboard, showcasing performance exceeding 63% above traditional benchmarks during overclocking.

GPU Safeguard+: Real-Time Protection for Peace of Mind

MSI also introduced the GPU Safeguard+ technology designed for high-reliability power supplies, setting a new standard in hardware safety and performance. This solution meticulously monitors power supply to critical components, particularly under high loads, thereby preventing any risks associated with fluctuating electrical supply. Immediate notifications are provided via the MSI Center and the power supply unit's alarm system, allowing users to concentrate fully on their performance without worries.

MPG Ai1600TS PCIE5: High-Power and Silent Operation

The MPG Ai1600TS CLIE5 power supply unit targets custom PC builders with its outstanding conversion efficiency and stability under load. With 80 PLUS Titanium certification, it ensures unwavering performance in even the most demanding high-end systems. Its dual 12V-2x6 connectors and SiC MOSFETs optimize acoustic design for remarkable silence.

MAG A1200PLS PCIE5: Reliability at Its Core

Having achieved 80 PLUS Platinum certification, the MAG A1200PLS PCIE5 is built for durability and quiet operation. The 135mm fluid dynamic bearing fan ensures low noise and efficient cooling while incorporating features like GPU Safeguard and Fan Safeguard, instantly alerting users to any critical issues.

MEG MAESTRO 900R: A Showcase in PC Case Design

The MEG MAESTRO 900R represents MSI's flagship series, combining stylish design with practical functionality. Its three-sided glass enclosure beautifully displays high-end components while the innovative EZ Rotatable Motherboard Tray simplifies assembly for complex builds.

MEG CORELIQUID E15 360: Superior Cooling Meets Immersive Display

Bringing performance and aesthetics together, the MEG CORELIQUID E15 360 features a 6.67-inch curved OLED display for real-time system stats. Upgraded radiator thickness and unique fan design ensure exceptional heat management, cementing its status as a leading cooling solution for PC builders.

MPG COREFROZR AP15 & AP17: Dual-Tower Air Coolers

The MPG COREFROZR AP series introduces dual-tower air coolers that blend top-notch thermal design with real-time system info displays. With superior compatibility and performance optimization, these air coolers are perfect for modern PC builds.

DigiME: A New Era for VTuber Experiences

Lastly, MSI launched DigiME, an advanced VTuber software platform. With its multi-language capabilities and seamless Voicemod integration, users can create customizable avatars for streaming without additional equipment. The AI assistant MIA offers real-time support, enhancing connectivity with global audiences.

In summary, MSI's presence at CES 2026 has laid a groundbreaking foundation for the custom PC market, setting new standards in performance, safety, and user experience. As MSI continues to innovate and advance technology, enthusiasts can look forward to more exciting developments ahead.