#USA #Irvine #Halloween #HI-CHEW® #Mystery Mix

A Hauntingly Sweet Surprise: HI-CHEW® Mystery Mix for Halloween

This October, HI-CHEW® is transforming the candy experience with their new Mystery Mix, a special edition that not only features beloved flavors but also introduces an exciting secret flavor. The Mystery Mix is set to create a buzz in candy aisles and offers a unique interactive experience for fans of all ages!

What Flavors Are Included?

The Mystery Mix includes a delightful assortment of three fan-favorite flavors: Watermelon, Blue Raspberry, and Candy Apple. Each piece promises to deliver bold fruity flavors that HI-CHEW® is known for. However, the intrigue doesn't stop there; the highlight of this Halloween treat is the inclusion of a brand-new mystery flavor, which will remain under wraps until Halloween day, heightening the suspense for candy lovers everywhere!

Crafted with HI-CHEW®'s signature double-layer technology, the mystery flavor will come in an all-white chewlet, ensuring a delightful surprise is just a bite away. This new flavor has never been part of any previous HI-CHEW® iterations, making this product a standout in the ever-evolving world of seasonal confections.

A Festive Experience Awaits

HI-CHEW® is not just about sweetening the season but also about injecting a bit of whimsy. This year, the beloved mascot Chewbie is dressing up in a playful witch costume on the seasonal packaging, set against a backdrop of swirling purple, exuding both fun and a spooky atmosphere. For the first time, Chewbie will appear on every Mystery Flavor pillow pack, injecting an element of playfulness that makes unwrapping each piece an exciting experience.

Teruhiro Kawabe (Terry), Chief Representative for the USA and CEO of Morinaga America, Inc., expressed the thrill behind this launch: "Halloween is the perfect time to introduce a mystery flavor to our lineup. We can’t wait for our fans to unwrap the unexpected!" He encourages fans to engage in the excitement by playing along with the guessing game.

The Ultimate Guessing Game

To add to the excitement, HI-CHEW® invites fans to participate in a guessing game online, starting in early September. Participants can visit HI-CHEW.com/houseofmystery for their chance to uncover the mystery flavor. Those who successfully guess the flavor will be entered into a draw to win a grand prize: a $2,500 Visa Gift Card for a mystery adventure, along with a bundle of HI-CHEW® goodies. In addition, the first 100 participants will receive a Mystery Prize Pack packed with HI-CHEW® treats and Halloween-themed merchandise!

A Return to Seasonal Favorites

This marks HI-CHEW®'s first Halloween-themed product since their Sweet Sour Mystery Mix launched in 2017. The return to this beloved seasonal treat is aimed at invigorating the Halloween spirit—making it not just about sweets but also about fun and surprises.

Ideal for sharing during trick-or-treating, adding to party bowls, or enjoying personally, the HI-CHEW® Mystery Mix is set to become the go-to candy of the season. With its combination of chewy textures, vibrant fruit flavors, and the element of surprise, it upholds the essence of Halloween treats while creating a memorable experience for candy enthusiasts.

Where to Find It

HI-CHEW® Mystery Mix will be available in 6 oz and 11.28 oz stand-up pouches at major retailers across the nation, including Kroger, Target, Five Below, Dollar General, and more. Fans can also purchase the 6 oz pouch directly from HI-CHEW.com beginning early September.

HI-CHEW® candies are crafted with concentrated fruit juices and a blend of natural and artificial flavors, ensuring that they are gluten-free, with no synthetic colors. This commitment to quality reflects HI-CHEW®'s dedication to delivering an enjoyable candy experience for everyone.

For more information on HI-CHEW®, and to stay updated on their latest offerings, visit HI-CHEW.com, follow them on Facebook, and check out their Instagram (@HICHEWUSA) and TikTok (@HICHEWUSA) for more fun and candy excitement!

About Morinaga America, Inc.

Established in 2008, Morinaga America, Inc. proudly distributes HI-CHEW®, HI-SOFT™, and Chargel™ in the United States. The company has been a pioneer in the candy industry since its inception, linking traditions from Japan to America with innovative products that cater to a diverse market. Morinaga Co., Ltd. has been a leading confectioner since 1899, continuously expanding its flavors to delicious new heights across the globe.