#Malta #Gzira #SOFTSWISS #Kantar Survey #Tech Providers

Understanding Operator Expectations in Tech

As competition intensifies, understanding what operators want from tech providers becomes critical for success. SOFTSWISS, a leader in tech solutions with over 15 years of experience, collaborated with Kantar, a recognized analytics firm, to gather valuable insights from a recent survey. Conducted in November 2024, this survey aimed to elucidate the specific needs and expectations of tech operators.

Importance of Expertise

The survey identified five essential characteristics that operators prioritize when selecting a technology supplier:
1. Professionalism and Expertise: A supplier's knowledge and experience are paramount.
2. Security of Operations: Safe and secure operational practices are critical for building trust.
3. Reputation: A long-standing and reliable reputation adds credibility to a tech provider.
4. Flexibility in Collaboration: Adaptability in working together can significantly enhance partnership outcomes.
5. Growth Opportunities: Suppliers should also facilitate avenues for business expansion.

Interestingly, the emphasis on a strong client portfolio has diminished, as operators increasingly see this as less influential on immediate success.

Valentina Bagniya, CMO of SOFTSWISS, highlighted that "Outstanding products stem from a deep understanding of client needs. Regular marketing research and customer feedback are crucial for shaping our operations. By sharing insights, we foster innovation and progress across the industry."

Sources of Industry Insights

Another intriguing finding from the survey is the top sources from which operators gather industry insights about online entertainment. These key sources are:

• - Recommendations from colleagues and partners
• - Industry news resources
• - Product and service company websites
• - LinkedIn interactions
• - Employees from partner companies

Notably, the relevance of company websites has surged, nearly tripling since last year's survey. Moreover, the importance of recommendations has also seen a significant rise, showcasing a shift towards community-driven insights over traditional marketing channels.

Kateryna Kaliuzhna, a Senior Client Partner at Kantar, pointed out, "The rising value of recommendations comes at a time when consumers are inundated with excessive media content, making it challenging for brands to effectively communicate. Personal connections now offer a more reliable way to engage with consumers."

This emphasis on recommendations underlines the growing significance of networking and partnerships in gaining trust and ensuring transparency in an ever-evolving market landscape.

Conclusion

As the tech industry continues to evolve, understanding the expectations of operators is crucial for tech providers. By focusing on professionalism, security, a reputable background, flexibility, and opportunities for growth, companies like SOFTSWISS can position themselves effectively to meet and exceed operator needs. Furthermore, leveraging personal connections and recommendations will become even more vital in maintaining a competitive edge.

With insights from Kantar’s survey, SOFTSWISS stands well-equipped to navigate the complexities of the tech landscape, ensuring that they not only survive but thrive amidst fierce competition.