Univar Solutions Partners with Genu-in to Distribute Innovative Collagen Ingredients Across North America
In a strategic partnership announced on April 8, 2026, Univar Solutions LLC, a premier global provider of specialty ingredients, has collaborated with Genu-in, a JBS company renowned for its collagen peptides and gelatins. This alliance marks a significant step forward in enhancing the availability of high-quality collagen ingredients for food, beverage, and nutraceutical sectors across the United States and Canada.
The partnership is framed around Univar Solutions’ Foodology by Univar Solutions business, a leading name in providing innovative food and beverage solutions. By integrating Genu-in’s premium range of gelatin and hydrolyzed collagen products, the alliance aims to advance product development and meet the evolving demands of health-conscious consumers.
Genu-in’s collagen offerings are noteworthy for their high bioavailability and bioactivity, making them ideal for a variety of applications within the food and beverage industry. These ingredients are not only versatile but also sustainable, as they are derived from animal byproducts that would otherwise contribute to waste, thereby supporting a circular economy.
Nick Powell, CEO of Ingredients + Specialties at Univar Solutions, emphasized that this partnership is about aligning with wellness trends currently shaping the market. He stated, "Collaborating with Genu-in allows us to deliver innovative, science-backed solutions that meet customer expectations in the dynamic food and nutraceutical markets." This collaboration is poised to enhance the availability of nutritional solutions that promote overall health, targeting areas such as bone strength, joint support, gut health, and muscle recovery—benefits that resonate particularly well in the sports nutrition and healthy aging segments.
Ricardo Gelain, executive director at Genu-in, expressed excitement about this collaboration, stating, "This step reinforces our commitment to science, health, and nutrition, while also expanding the reach of our exclusive bioactive collagen peptide technology across North America. Together with Univar Solutions’ Foodology team, we aim to provide formulators with high-quality, traceable collagen products backed by scientific research and clinical trials."
The applications for Genu-in’s collagen ingredients are extensive, extending to functional foods, dietary supplements, powders, capsules, ready-to-drink products, and fortified snacks. This diversity enables manufacturers and brands to create compelling offerings that cater to a wide range of consumer preferences.
In addition, Foodology by Univar Solutions is committed to fostering collaborative environments, where chefs and food scientists work directly with clients to overcome product development challenges. With a robust network of Solution Centers and test kitchens, including a flagship location in Chicago, Illinois, the initiative aims to harness emerging food and beverage trends, delivering ingredient quality and application support necessary for navigating the fast-changing market.
Univar Solutions is recognized for its comprehensive portfolio and expert services in specialty chemicals. With an extensive logistics network, they leverage deep industry knowledge to offer tailored solutions that cater to various markets. Their mission emphasizes enhancing community well-being while providing customers with the tools for innovation.
As a leader in the global food industry, JBS continues to expand its presence with a diverse product range that includes collagen, aligned with their strategies for sustainability and resource efficiency. Their investment in collagen production reflects a commitment to circular economy principles and eco-friendly practices.
By uniting the strengths of Univar Solutions and Genu-in, this partnership strives to set new benchmarks within the health and wellness landscape, resulting in better nutrition, innovative products, and ultimately, healthier consumers. This collaboration is more than just a business endeavor; it represents a shared vision for a healthier future, where advanced nutrition is accessible to everyone, fostering a thriving ecosystem in the food industry.
The partnership is framed around Univar Solutions’ Foodology by Univar Solutions business, a leading name in providing innovative food and beverage solutions. By integrating Genu-in’s premium range of gelatin and hydrolyzed collagen products, the alliance aims to advance product development and meet the evolving demands of health-conscious consumers.
Genu-in’s collagen offerings are noteworthy for their high bioavailability and bioactivity, making them ideal for a variety of applications within the food and beverage industry. These ingredients are not only versatile but also sustainable, as they are derived from animal byproducts that would otherwise contribute to waste, thereby supporting a circular economy.
Nick Powell, CEO of Ingredients + Specialties at Univar Solutions, emphasized that this partnership is about aligning with wellness trends currently shaping the market. He stated, "Collaborating with Genu-in allows us to deliver innovative, science-backed solutions that meet customer expectations in the dynamic food and nutraceutical markets." This collaboration is poised to enhance the availability of nutritional solutions that promote overall health, targeting areas such as bone strength, joint support, gut health, and muscle recovery—benefits that resonate particularly well in the sports nutrition and healthy aging segments.
Ricardo Gelain, executive director at Genu-in, expressed excitement about this collaboration, stating, "This step reinforces our commitment to science, health, and nutrition, while also expanding the reach of our exclusive bioactive collagen peptide technology across North America. Together with Univar Solutions’ Foodology team, we aim to provide formulators with high-quality, traceable collagen products backed by scientific research and clinical trials."
The applications for Genu-in’s collagen ingredients are extensive, extending to functional foods, dietary supplements, powders, capsules, ready-to-drink products, and fortified snacks. This diversity enables manufacturers and brands to create compelling offerings that cater to a wide range of consumer preferences.
In addition, Foodology by Univar Solutions is committed to fostering collaborative environments, where chefs and food scientists work directly with clients to overcome product development challenges. With a robust network of Solution Centers and test kitchens, including a flagship location in Chicago, Illinois, the initiative aims to harness emerging food and beverage trends, delivering ingredient quality and application support necessary for navigating the fast-changing market.
Univar Solutions is recognized for its comprehensive portfolio and expert services in specialty chemicals. With an extensive logistics network, they leverage deep industry knowledge to offer tailored solutions that cater to various markets. Their mission emphasizes enhancing community well-being while providing customers with the tools for innovation.
As a leader in the global food industry, JBS continues to expand its presence with a diverse product range that includes collagen, aligned with their strategies for sustainability and resource efficiency. Their investment in collagen production reflects a commitment to circular economy principles and eco-friendly practices.
By uniting the strengths of Univar Solutions and Genu-in, this partnership strives to set new benchmarks within the health and wellness landscape, resulting in better nutrition, innovative products, and ultimately, healthier consumers. This collaboration is more than just a business endeavor; it represents a shared vision for a healthier future, where advanced nutrition is accessible to everyone, fostering a thriving ecosystem in the food industry.
Topics Consumer Products & Retail）
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