Birkenstock Expands Footprint with Seventh Retail Store in Boston

Birkenstock Americas has proudly announced the opening of its seventh retail location in the United States, found on the iconic Newbury Street in Boston. This new store represents a significant addition to the local shopping scene, known for its rich architectural heritage and vibrant New England atmosphere.

A Celebration of Local Culture

The Newbury Street location is not just about business; it's a celebration of Boston's unique style and architecture. Emphasizing the brand’s dedication to quality and craftsmanship, the store interior is adorned with materials that reflect Birkenstock’s long-standing heritage, including cork, felt, and leather. A special display showcases archival materials that celebrate over 250 years of Birkenstock's commitment to exceptional shoemaking, emphasizing both tradition and quality.

A Comprehensive Product Range

At the Birkenstock store in Boston, customers can explore a broad spectrum of products, catering to men, women, and children alike. Offerings include sandals, clogs, sneakers, and a new Care Essentials collection focused on foot health, featuring premium balms and oils. In keeping with modern shopping demands, the store integrates digital conveniences such as BOPIS (Buy Online, Pick Up In-Store) and BORIS (Buy Online, Return In-Store), along with expert assistance from staff to help shoppers find their perfect fit.

Special Community Engagement Campaign

To mark the grand opening, Birkenstock has rolled out a campaign titled “THE BOSTON IN BOSTON.” This initiative, captured through the lens of local photographer Steph Larsen, aims to reflect the pride of Boston residents and their unique styles, particularly illustrated by the iconic Birkenstock Boston clog. The campaign seeks to celebrate the distinct character of Boston and its diverse community members, showcasing how individuals express their personal fashions through Birkenstock footwear.

David Kahan, President of Birkenstock Americas, expressed his excitement about the new store, saying, "Opening our seventh retail store in the namesake city of our iconic Boston clog is a particularly special moment for the brand. Boston's rich history and contemporary energy perfectly align with Birkenstock's values of tradition and innovation."

Exclusive Art and Special Events

As part of the store's launch, Birkenstock collaborated with local artist Kevin Mirsky to create exclusive artworks that embody the spirit of Boston and Newbury Street. These artworks are available on limited-edition tote bags and stickers, serving as unique gifts to celebrate the occasion. On November 21, the store hosted a public reception featuring local delicacies, drinks, and exclusive giveaways for attendees, further engaging with the community.

Boston Store Hours and Location

The Boston store at 205 Newbury Street is designed to be accessible, open Monday to Saturday from 10:00 AM to 7:00 PM and on Sunday from 11:00 AM to 6:00 PM. The opening aligns with Birkenstock's 250th anniversary, marking a milestone that celebrates the brand's rich heritage built on principles of purpose, function, tradition, and quality.

Birkenstock not only focuses on providing fashionable footwear but also commits to maintaining foot health, ensuring that every product carries the core values of quality and craftsmanship. Each item is designed to support individuals in living their lives naturally and comfortably.

About Birkenstock

Founded in 1774, Birkenstock has evolved into a globally recognized brand committed to foot health. It offers a diverse product range that caters to various lifestyles, reflecting its philosophy that quality and sustainability go hand in hand. With a vertically integrated manufacturing process, the company prides itself on operating under high environmental and social standards.

For more information about Birkenstock and its products, visit Birkenstock's official website.