LILY BROWN Spring 2026
2026-02-06 01:44:50

LILY BROWN Unveils Spring 2026 Collection Inspired by Parisian Vibes

LILY BROWN Spring 2026 Collection: "Vague de Paris"



On February 6, 2026, at precisely 12:00 PM (noon), the renowned women's fashion brand LILY BROWN, managed by Mash Style Lab in Chiyoda, Tokyo, will launch its latest Spring Collection themed "Vague de Paris." This collection encapsulates the refined and carefree spirit of Paris, aiming to bring a touch of French elegance to contemporary wardrobes. Shoppers can explore the latest visuals on LILY BROWN's official online store, the MASH STORE app, and the popular EC department store USAGI ONLINE.

A Preview of the Collection


The Spring Collection promises to embody a sense of lightness and freedom while seamlessly integrating into everyday life. Influenced by the timeless allure of French fashion, each piece is designed to leave a lasting impression. The collection highlights sophisticated silhouettes paired with a whimsical touch, ideal for those seeking to express their individuality through style.

Featured Items


Among the eye-catching offerings, the collection includes:
  • - Jacket: ¥18,920
  • - Dress: ¥16,940
  • - Glasses: ¥3,740
  • - Pierced Earrings: ¥4,180
  • - Bangle: ¥8,910
  • - Arm Warmer: ¥16,940
  • - Bag: ¥17,930
  • - Socks: ¥2,420
  • - Shoes: ¥15,950

Various ensembles feature a curated selection of jackets, blouses, and skirts, all designed to echo the essence of vintage flair while resonating with contemporary trends. For instance, standout jackets priced at ¥25,960, chic blouses at ¥15,950, and versatile pants at ¥14,960 perfectly complement the warm hues of the coming season.

Launch and Reservation Details


All items will be available for pre-order starting on February 6, 2026, at noon. Online shoppers will find items listed on the official LILY BROWN online store, as well as within the MASH STORE application and USAGI ONLINE. As shoppers browse through the visuals, they are invited to secure their favorites ahead of physical store availability.

About LILY BROWN


LILY BROWN draws inspiration from vintage fashion, incorporating intricate craftwork and innovative designs. The brand respects the history of fashion while offering a collection that exudes vibrant colors and whimsical details. Their wardrobe is a blend of free-spirited sensibility and sophisticated mood.

LILY BROWN continues to captivate fashion enthusiasts, encouraging creativity and individuality in style. For more information, visit LILY BROWN's official website or follow them on their social media platforms: Instagram @lily_brown_official, X @_lilybrown, and Facebook LILY BROWN.


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Topics Consumer Products & Retail)

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