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Teleperformance and Sanas Unite for Enhanced Customer Experience

In a significant move towards innovation, Teleperformance (TP), a global leader in digital business services, has announced its strategic partnership with Sanas, a pioneer in Real-Time Speech Understanding technology. This collaboration marks a vital step in TP's growth strategy aimed at accelerating artificial intelligence (AI) development and transforming customer experience.

About the Partnership

On February 19, 2025, TP disclosed its investment in Sanas during the tech start-up's Series B funding round, acquiring an equity stake valued at approximately $13 million. As part of this partnership, TP will be the exclusive reseller of Sanas' cutting-edge technology to leading organizations and brands worldwide.

Teleperformance has always been at the forefront of merging technology with human-centric service. With this partnership, the company seeks to enhance its service offerings by utilizing Sanas’ patented speech understanding platform, which aims to diminish language barriers by adjusting the accents of customer service representatives, making their communications more comprehensible and empathetic.

Advancing AI Capabilities

Thomas Mackenbrock, TP's Deputy CEO, expressed the company's commitment to integrating advanced AI tools designed to create a more meaningful customer experience. “Our new strategic partnership with Sanas is an important part of our AI growth strategy, which will allow us to implement advanced AI tools to reinvent customer experiences,” he stated. TP believes that by combining their extensive customer service experience with Sanas’ AI technology, they can foster deeper connections between customers and agents.

This partnership aligns with TP’s broader mission of delivering enhanced care that's simpler, faster, and safer for clients across multiple sectors. By leveraging the Real-Time Speech Understanding technology, TP plans to streamline communication processes and improve customer satisfaction metrics such as first-call resolution and sales conversion rates.

Impact on Client Programs

Initial programs that incorporated Sanas technology have shown promising results. Companies that utilized these AI capabilities noted significant improvements in customer satisfaction, reduced average handling time, and increased sales conversion outcomes. This emphasizes TP's goal of creating more functional and meaningful connections at scale, ultimately leading to a better overall service experience.

Sanas: Innovating Human Connections

Sanas, established in 2020 by co-founders Maxim Serebryakov, Shawn Zhang, and Sharath Keshava Narayana, is a leader in making global communication more inclusive. With next-generation AI technology, Sanas enables real-time accent translation and provides solutions like noise cancellation to enhance audio clarity during interactions. The synergy with Teleperformance will not only empower customer service representatives to communicate more effectively but will also embrace the human aspect of customer care, which is crucial in cultivating trust and empathy.

Conclusion

As Teleperformance strengthens its position as a leader in digital business services, the partnership with Sanas epitomizes a commitment to continual growth and innovation. By investing in solutions that enhance customer experience through advanced technology, both companies are poised to set new standards in the industry, ensuring that client communication remains clear, empathetic, and efficient across diverse languages and cultures.

In this digital age, where customer expectations are at an all-time high, the collaboration between Teleperformance and Sanas serves as a beacon for innovation and service excellence in customer experience management.

With global operations across 170 countries and 300 languages, Teleperformance aims to exemplify empathy in action while delivering services that enhance communication for its clients. This partnership is not just about technology; it’s about making a significant impact on the way businesses engage with their customers, ultimately shaping the future of customer service.