#Japan #Tokyo #Shibuya #San-X #Rilakkuma

Rilakkuma's Unexpected Participation in the 3rd Tokyo Daydreaming Contest

On November 3, 2025, Rilakkuma marked its presence at the 3rd Annual Tokyo Daydreaming Contest held at MIYASHITA PARK in Shibuya, organized by San-X Co., Ltd. This event follows the well-received Osaka regional competition held earlier in the summer at the Osaka-Kansai Expo. Just like in Osaka, participants gathered to simply 'space out' and relax, aligning perfectly with Rilakkuma's laid-back personality.

Rilakkuma Showcases Relaxation Techniques on Stage

Before the contest officially began, Rilakkuma took to the stage to demonstrate how to 'space out' effectively. Known for its laid-back lifestyle, Rilakkuma embodied the essence of tranquility, drawing smiles from the audience as it showcased its expertise. Attendees witnessed firsthand the calming aura that Rilakkuma effortlessly radiated, promoting a soothing atmosphere throughout the venue.

An Unforeseen Incident: Rilakkuma Receives a Red Card

However, the contest took an unexpected turn shortly after it commenced. Settling on the lush grass beneath the open sky, Rilakkuma attempted to partake in the anxiety-free environment alongside the participants. Despite the intent to enjoy the moment, Rilakkuma's whimsical nature led to a series of humorous antics, including turning around curiously and dropping a specially designed breathing cushion named 'fufuly'. This lighthearted mischief resulted in Rilakkuma being issued a red card within just 15 minutes of the event, leading to a premature exit.

A Special Recognition After the Contest

Despite its brief participation, Rilakkuma maintained its spirit throughout the event. After the contest concluded, Rilakkuma took to the stage once more to present a delightful collection of Rilakkuma merchandise to the contest's winner during the awarding ceremony. The beloved character also joined the group photo with the participants, ensuring a fun-filled atmosphere remained consistent.

Event Details

• - Date: November 3, 2025 (National holiday)
• - Time: 11:30 AM - 8:00 PM
• - Venue: MIYASHITA PARK, Shibuya (Lawn Area)
• - Organizer: Shibuya Future Design Association, VIS Co., Ltd., Woopsyang Company
• - Target Audience: Exclusively for Gen Z aged teens and twenties

What is the 'Daydreaming Contest'?

Originating from South Korea in 2014, the 'Daydreaming Contest' has gained popularity across six countries. It combines comedic commentary from renowned entertainers with audience voting and heart rate assessments for judging techniques. This unique competition addresses contemporary issues such as stress and attention deficiency in our information-overload society, highlighting the valuable experience of 'humor and whitespace'. For more details, visit Daydreaming Contest Official Site.

Rilakkuma: The Perfect Fit for the Contest

Rilakkuma, the cute bear mascot, is well-known for its relaxed lifestyle. Living alongside its friends Korilakkuma and Kiiroitori at the home of OL Kaoru, Rilakkuma promotes calmness and provides delightful, humorous moments for those who encounter it. Its participation in the contest was a seamless fit, given its alignment with the event’s goal of promoting a stress-free experience in a fast-paced world.

About Rilakkuma

Rilakkuma, the adorable bear known for its love of leisure, enjoys treats like pancakes, omelets, and pudding. The character thrives on delivering heartwarming experiences while making people smile. For more details about Rilakkuma, check out the official profile at Rilakkuma Profile.

About San-X

San-X has created more than 1,000 original characters, including Rilakkuma, Sumikko Gurashi, and Tarepanda, captivating audiences worldwide with their unique charm. These characters are known for their ability to evoke warmth and joy while providing a touch of humor. Learn more about San-X at their official site San-X Official Site.