The Launch of Emaye Ring: Modern Enamel Jewelry Now Available Online

AIGIS Unveils Emaye Ring for Online Sale

AIGIS, a company specializing in handmade wedding and pair rings, has recently expanded its offerings by launching the Emaye Ring, a stunning example of traditional enamel jewelry. Previously only available at the Omotesando location in Tokyo, this exquisite jewelry line can now be purchased online through the AIGIS official e-commerce site, which opened on March 15, 2026.

Emaye: A Timeless Craft

The art of Emaye, or cloisonné, boasts origins dating back to ancient Mesopotamia. It flourished in Japan during the Meiji era as a notable export craft. This intricate technique involves fusing glass-like glazes at approximately 740 degrees Celsius, producing pieces with rich colors and a striking glossy finish. AIGIS has taken note of the expressive potential of Emaye and has collaborated with students from Tokyo University of the Arts, involving them from the planning and design stages to explore how to reinterpret this traditional technique in a contemporary context.

By focusing on not only preserving the traditional craft but also creating jewelry that harmonizes with modern aesthetics, the brand successfully introduced the handmade rings in its Omotesando location in July 2025.

Social Media Sensation

Since its launch, the Emaye Ring has garnered significant attention on social media platforms, amassing over 10 million views on related TikTok videos. It has resonated particularly well with younger generations, who appreciate the concept of adorning themselves with jewelry that can be personalized in color and design.

The initial focus on handmade production at the Omotesando studio provided customers with an immersive experience; however, AIGIS recognized a growing demand from individuals who wished to purchase the rings but were unable to visit the store in person, as well as those seeking unique gifts for their loved ones. Consequently, the e-commerce site was established to extend the reach of their exquisite creations nationwide.

Three Key Features of the Emaye Ring

1. Modern Design through Collaboration: AIGIS has partnered with students from Tokyo University of the Arts to elevate the traditional technique of Emaye, crafting pieces that align with contemporary fashion.
2. Vibrant Color Expression: The rings feature a vibrant array of glazes that create a depth of shine and color. While customers at the Omotesando location can choose from 13 different glaze colors, the online shop offers a curated selection of five colors, ideal for everyday wear, including blue, green, yellow, pink, and purple.
3. Quality from a Trusted Name: Established in 1976, AIGIS is a long-standing jewelry maker that prides itself on quality. Their skilled artisans, certified as first-class precious metal accessory makers, meticulously finish each piece to ensure impeccable craftsmanship.