#NEWoMan TAKANAWA #kurun TOKYO #ChamU

kurun TOKYO Launches Pop-Up Shop in NEWoMan TAKANAWA

Japanese factory brand kurun TOKYO, renowned for providing the ultimate in comfort with ballet shoes weighing around 100g per shoe, is thrilled to announce its pop-up shop at the newly inaugurated NEWoMan TAKANAWA this September. With the brand primarily focusing on its online store, the pop-up events across various locations have become popular gatherings for both repeat customers and new fans.

On the horizon, kurun TOKYO is also set to host another pop-up shop at Marina Bay Sands in Singapore in August 2025, attracting around 80% of visitors from tourists worldwide. The brand has received high praise from affluent customers in regions including Asia, Europe, and Oceania, leading to inquiries for store openings from various developers.

This time, the pop-up shop will be located on the third floor of the North Tower at NEWoMan TAKANAWA, an enormous commercial facility directly connected to JR Takanawa Gateway Station. More than just a shopping venue, NEWoMan TAKANAWA aims to be an experimental site dedicated to enriching lifestyles for the next century, offering value beyond mere shopping and emphasizing comprehensive lifestyle experiences.

The site for the pop-up shop, called +Base2, is designed as a promotional space intended for companies that wish to offer new experiential value. It features a striking 10-meters wide and 2.45-meters high transparent LED display— a first of its kind in Japan, allowing for dynamic and impactful video presentations. To match this innovative concept and setup, kurun TOKYO will simultaneously unveil its first brand movie during the pop-up shop.

In addition to kurun TOKYO, the space will also host ChamU, a sustainable lifestyle brand that utilizes tea seed oil sourced from Shizuoka. With a focus on being gentle to both the environment and the skin, ChamU boasts a skincare series made with 100% beauty ingredients and a towel collection with a solid repeat customer base, gaining visibility as a go-to gift brand.

NEWoMan TAKANAWA Pop-Up Shop Details

• - Location: NEWoMan TAKANAWA, North Tower, 3F “+Base2”
• - Date: November 7, 2025 (Friday) to December 28, 2025 (Sunday)
• - Hours: 11:00 AM to 8:00 PM
• - Items Available: A showcase of 160 models centered on the brand's classic designs

The brand movie, which poetically captures the beauty of Japanese craftsmanship and the lightness characteristic of kurun TOKYO shoes, will premiere at the NEWoMan TAKANAWA pop-up shop. The film is produced under the theme of