JTB, JCB, and JAL Launch Joint Hawaii Idea Contest for Students
The travel industry is witnessing an innovative collaboration as JTB (Japan Travel Bureau) partners with JCB and JAL (Japan Airlines) to introduce the 'Hawaii Idea Contest'. Launched on August 20, 2023, this initiative aims to engage students aged 18 to 29 by inviting them to submit fresh and imaginative ideas that promote Hawaii as a desirable travel destination. This contest not only strives to inspire young minds but also serves a greater purpose in enhancing exposure to international travel for the younger generation.
The backdrop of this contest is illuminated by findings from JTB’s report titled "JTB Overseas Travel Report 2025", which indicates that the Japanese outbound tourism market is poised to recover in 2024, with an expected 10 million travelers following a striking decline caused by the pandemic. However, compared to neighboring East Asian countries, the recovery trajectory remains work-in-progress. Notably, the report reveals that young female travelers in their twenties dominate this demographic, responsible for about 30% of all overseas trips taken by Japanese nationals in the same age group. With younger individuals displaying minimal resistance to exchange rates, they are anticipated to spearhead the recovery in travel demand.
By collaborating with JCB and JAL, companies that have strong ties to Hawaii, JTB aims to nurture a connection with students for whom Hawaii represents an aspirational travel destination. This initiative is more than just a contest; it seeks to create a tangible platform for youth to engage with travel, innovation, and the tourism landscape.
One notable aspect of this contest is that the winners will receive an opportunity to co-plan a Hawaii tour, thereby gaining firsthand experience in creating a real business proposal. Through this hands-on project, students will actively contribute to the development of travel products and services, enriching their understanding of the industry dynamics.
JTB’s objective with this contest is multifaceted. They want to foster a deeper understanding among students regarding the social, economic, and cultural aspects related to traveling to Hawaii. The initiative is set up to give students a chance to explore various fields while they brainstorm travel ideas that are aligned with the contemporary values of sustainability and global engagement.
The contest will be adjudicated by a panel of experts, including:
With these diverse perspectives on the judging panel, students will not only receive constructive feedback but also guidance from established industry professionals.
JTB, JCB, and JAL hold high expectations for the limitless creativity and fresh viewpoints that students bring to the table. The ideas fostered in this competition have the potential to resonate widely, bridging gaps between age groups and inspiring a collective interest in the beauty of Hawaii.
By embracing this opportunity, students will be encouraged to diversify their interests toward various fields associated with travel and tourism. The cooperative endeavor between these three leading companies is poised to create substantial opportunities for meaningful learning and growth. This initiative is not merely about ideas; it’s about paving the way for the next generation to explore the vast landscape of global travel.
The backdrop of this contest is illuminated by findings from JTB’s report titled "JTB Overseas Travel Report 2025", which indicates that the Japanese outbound tourism market is poised to recover in 2024, with an expected 10 million travelers following a striking decline caused by the pandemic. However, compared to neighboring East Asian countries, the recovery trajectory remains work-in-progress. Notably, the report reveals that young female travelers in their twenties dominate this demographic, responsible for about 30% of all overseas trips taken by Japanese nationals in the same age group. With younger individuals displaying minimal resistance to exchange rates, they are anticipated to spearhead the recovery in travel demand.
By collaborating with JCB and JAL, companies that have strong ties to Hawaii, JTB aims to nurture a connection with students for whom Hawaii represents an aspirational travel destination. This initiative is more than just a contest; it seeks to create a tangible platform for youth to engage with travel, innovation, and the tourism landscape.
One notable aspect of this contest is that the winners will receive an opportunity to co-plan a Hawaii tour, thereby gaining firsthand experience in creating a real business proposal. Through this hands-on project, students will actively contribute to the development of travel products and services, enriching their understanding of the industry dynamics.
Objectives of the Hawaii Idea Contest
JTB’s objective with this contest is multifaceted. They want to foster a deeper understanding among students regarding the social, economic, and cultural aspects related to traveling to Hawaii. The initiative is set up to give students a chance to explore various fields while they brainstorm travel ideas that are aligned with the contemporary values of sustainability and global engagement.
The contest will be adjudicated by a panel of experts, including:
- - Ayaka Takahashi, Senior Marketing Manager, Hawaii Tourism Japan
- - Tomoko Tamura, JTB Publishing, Publishing Content Headquarters
- - Ryogo Matsumaru, Puzzle Creator
- - Nagomi, Model
With these diverse perspectives on the judging panel, students will not only receive constructive feedback but also guidance from established industry professionals.
Future Outlook
JTB, JCB, and JAL hold high expectations for the limitless creativity and fresh viewpoints that students bring to the table. The ideas fostered in this competition have the potential to resonate widely, bridging gaps between age groups and inspiring a collective interest in the beauty of Hawaii.
By embracing this opportunity, students will be encouraged to diversify their interests toward various fields associated with travel and tourism. The cooperative endeavor between these three leading companies is poised to create substantial opportunities for meaningful learning and growth. This initiative is not merely about ideas; it’s about paving the way for the next generation to explore the vast landscape of global travel.
Topics Travel）
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