#USA #Dallas #CMO #MoneyGram #Lamia Pardo

MoneyGram Welcomes Lamia Pardo as Chief Marketing Officer

MoneyGram, a prominent global payments network catering to consumers, businesses, and communities, has announced the strategic appointment of Lamia Pardo as its Chief Marketing Officer (CMO), effective June 16, 2025. This pivotal position assigns Pardo the responsibility of steering global marketing efforts across all channels and markets. Her primary objective is clear: to accelerate sustainable growth by enhancing customer acquisition, boosting retention, and fortifying long-term loyalty.

Pardo's entry comes at a transformative phase in MoneyGram’s journey. As the organization embraces agility, innovation, and a customer-centric approach, her leadership will be instrumental in constructing a world-class marketing framework that directly correlates marketing endeavors with measurable business outcomes. Reporting to Anthony Soohoo, the Chief Executive Officer of MoneyGram, Pardo joins the executive leadership team, further establishing the company’s commitment to revitalizing its marketing strategies.

In a statement, Soohoo expressed, “At MoneyGram, we’re reimagining our business while leveraging core strengths including our global network, robust infrastructure, and our dedicated team. In Lamia, we’ve found a standout marketing leader with a track record of building data-driven, customer-centric teams. Her forward-thinking approach will be crucial as we drive momentum and set the stage for ongoing growth.”

Pardo brings a wealth of expertise in growth marketing, e-commerce, and product strategy to MoneyGram. Her most recent role was leading growth marketing at HeliosX, one of the fastest-growing health tech companies in the UK. During her tenure there, she launched multiple brands and played a vital role in achieving an eightfold increase in revenue over a three-year period. This appointment also marks her return to the fintech sector. Previously, Pardo served as a senior executive at Pangea Money Transfer, where she was pivotal in attaining product-market fit and scaling the company’s operations.

“I’m excited to join MoneyGram during such an exhilarating time for the company and the millions of customers it serves,” stated Pardo. “There’s tremendous opportunity to inject new energy and growth into the brand while building upon its rich history and strong customer relationships worldwide. I’m eager to shape a modern, high-performing marketing organization that consistently places the customer at the center of all initiatives.”

Soohoo also highlighted the importance of Pardo's appointment coinciding with the annual International Day of Family Remittances, emphasizing the vital role that cross-border payments play in people's lives. “For hundreds of millions around the globe, sending money isn’t just a convenience; it’s a necessity. MoneyGram simplifies this process, saving customers time, effort, and money. Lamia and her team will be instrumental in driving this mission forward.”

MoneyGram's ongoing commitment to connecting individuals globally through seamless, affordable, and secure financial transactions is underscored by the appointment of Lamia Pardo. Her deep expertise in creating efficient marketing strategies is expected to significantly benefit the company and its customers across various regions. With the company serving over 50 million customers in more than 200 countries annually, there is an optimistic outlook for the future under her leadership.

About MoneyGram

MoneyGram is dedicated to making the movement of money across borders seamless and affordable for all. Headquartered in Dallas, Texas, the company has a substantial global presence, providing exemplary service and high-performance culture recognized with the Top Workplaces USA award for four consecutive years. As MoneyGram continues to innovate and adapt in the dynamic financial landscape, the insights and strategies led by Lamia Pardo will undoubtedly play a crucial role in the organization’s growth trajectory.