Exciting Launch of 'Neoguri Ramen Shop' at Korea Expo Tokyo 2026!

Neoguri Ramen Shop Opens at Korea Expo Tokyo 2026

The 'Neoguri Ramen Shop' will be making its debut at the highly anticipated Korea Expo Tokyo 2026, hosted at Sunshine City in Ikebukuro from April 16 to 18. Organized by Nongshim Japan, this unique ramen shop is designed to let visitors experience the delightful flavors of Neoguri ramen while immersing themselves in the world of Korean culture.

Experience Authentic Korean Flavors

During the expo, attendees can enjoy free tastings of two distinct varieties of Neoguri ramen: the classic ‘HOT’ flavor and the milder ‘MILD’ option. To participate, all you need to do is follow the official Neoguri TikTok account. This event aims to introduce the delicious nature of Neoguri’s products to fans in Japan and create an interactive experience with the exciting character, Neoguri-kun.

Nestled within the 'Food Corner' of the exhibition, the Neoguri Ramen Shop features photo opportunities and a message area dedicated to Neoguri-kun, encouraging attendees to support this adorable ramen mascot.

A Unique Tasting Experience Awaits

At the Neoguri Ramen Shop, visitors will enjoy freshly prepared samples served on a specially designed Neoguri palette. This fun initiative allows fans to explore their personal taste preferences by comparing the rich flavors and textures of both ramen types side by side.

Beyond the tasting, guests can also enter a special lottery for a chance to win Neoguri ramen (packaged noodles) and original socks after sampling the ramen.

Special Business Opportunities for Buyers

Nongshim Japan has also curated a dedicated business discussion space for distribution and retail partners. Representatives from the company will be present to provide insights regarding best practices for introducing Neoguri products in retail settings.

Exclusive QR Code for Discounts

All visitors to the Neoguri Ramen Shop will receive an exclusive 50% OFF coupon, valid for use on the official Nongshim Japan online store on Amazon from April 16 to 19. To redeem the offer, participants can scan a QR code and enter a specific coupon code to shop for a variety of Neoguri products at half price, including popular items like the Neoguri ramen and the mild variant.

Follow Neoguri on TikTok for Updates

A brand-new TikTok account for Neoguri has just launched! Fans can look forward to regular updates and event details from Neoguri-kun through this platform. By following the TikTok account and enjoying some delicious ramen samples, attendees can also stay connected to the latest offerings from the brand.

Meet Neoguri-kun!

Neoguri-kun, whose name means 'raccoon' in Korean, embodies the essence of heartfelt culinary craftsmanship. With a strong dedication to perfecting ramen, Neoguri-kun is always eager to engage with fans and connect through innovative recipes that incorporate his signature chewy noodles. As he aspires to gain more popularity in Japan, he enthusiastically invites everyone to taste the ramen and discover their favorite flavor!

For more details on Neoguri and its products, check out the official Neoguri page and join us for a taste of Korea at the Korea Expo Tokyo 2026!

About the Korea Expo Tokyo 2026

This vibrant exhibition will showcase the latest in Korean lifestyle, K-POP culture, and the best of Korean brands. From connecting people to discovering new trends and enjoying engaging experiences, Korea Expo Tokyo promises to be a memorable event for all.

Event Details:

- Dates: April 16-18, 2026
- Location: Sunshine City World Import Mart Building 4F, Ikebukuro
- Organizer: Korea Expo Executive Committee
- Website: Korea Expo Official Site

About Nongshim Japan
Founded on January 8, 2002, Nongshim Japan specializes in the import and sale of Korean food products. With its headquarters in Chiyoda, Tokyo, the company has made a significant mark in the food industry, bringing the flavors of Korea closer to its Japanese audience. For more information, visit Nongshim Official Website.