Celebrating Innovation: Zeroichi Forum to Discuss Entrepreneurship Challenges

Zeroichi Forum - A Celebration of Entrepreneurship

On August 20, 2026, the Zeroichi Forum will take place at SHIBUYA QWS, featuring Hiroshi Wakamori, CEO of Standing Point Inc. This event marks the launch of the book "Zeroichi's Challenge Vol.3" and will showcase the experiences of entrepreneurs who have successfully transitioned from zero to one, creating innovative ventures.

The forum is designed for everyone interested in entrepreneurship, including startup founders, second-generation business owners, and new business managers. Attendees will have the unique opportunity to hear firsthand accounts of overcoming challenges and navigating the growth phase of new business ventures from seasoned leaders.

Event Highlights

The format of the event includes various engaging segments:

- Introduction Pitch by Co-authors: Participants will be introduced to the co-authors of the newly published book.
- Panel Discussions: Two themed panel discussions will take place:

- Panel Discussion 1: Focused on insights from large corporations, local governments, and universities.
- Panel Discussion 2: Featuring perspectives from local businesses, startups, and healthcare clinics, diving deeper into entrepreneurial challenges and solutions.

- Networking Exchange: A chance for attendees to connect and exchange insights, fostering a collaborative atmosphere.

The Theme of Zeroichi

The primary focus of the day will revolve around several key themes related to entrepreneurship:

- How to create something new from scratch
- Hardships faced during the startup phase and strategies to overcome them
- Effective business models to drive growth

The participating speakers will share their experiences in launching businesses, the challenges encountered, and how they successfully transformed their ideas into reality.

Hiroshi Wakamori's Journey

Hiroshi Wakamori, the company’s representative, has a unique background that exemplifies the spirit of the Zeroichi theme. At just 23 years old, he initiated a venture within the company to establish a reuse business for apparel. In 2001, driven by a vision to leave finite resources for future generations, Wakamori started a children's clothing reuse shop in Hamamatsu, Shizuoka.

Over the years, the business expanded from children's clothing to include women’s, men's, and luxury brand items. In 2006, Standing Point Inc. was established to further develop this initiative. Wakamori’s commitment to sustainability and the circular economy is a central element of his leadership philosophy, demonstrating the impact of rethinking consumption in fashion.

As the reuse business approaches its 25th anniversary in 2026, Wakamori will share valuable insights derived from years of navigating his business journey at this forum.

About the Book "Zeroichi's Challenge Vol.3"

The book, "Zeroichi's Challenge Vol.3," is a collaborative publication that introduces the challenges and innovations of leaders who have successfully created new value in the market. Hiroshi Wakamori contributes to this collection by sharing his journey of starting an internal venture and developing a thriving fashion reuse business, which has undergone significant evolution over the years.

Purchase on Amazon

Event Details

- Event Name: Zeroichi Forum for the Publication of "Zeroichi's Challenge Vol.3"
- Date: August 20, 2026
- Time: 7:00 PM to 9:00 PM (Reception starts at 6:40 PM)
- Venue: SHIBUYA QWS, 2-24-12 Shibuya, Shibuya City, Tokyo, Japan
- Target Audience: Entrepreneurs, startup founders, second-generation business leaders, new business managers, and anyone interested in the zero to one concept.
- Entry Requirement: One business card
- Special Bonus: All attendees will receive a copy of the book.

For more details and to register, visit here.

About Standing Point Inc.

Founded in 2001, Standing Point Inc. operates the reuse shop "Eco Style," focusing on the purchase and sale of clothing, luxury goods, bags, watches, and jewelry. With a mission to promote a sustainable and circular economy, the company celebrates its 25th anniversary in the reuse sector in 2026, supporting environmental awareness through fashion.

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