#USA #Greenwich #Bloody Mary #Manny's Ultimate Mixes #Aarón Sánchez

Manny's Ultimate Mixes Welcomes Chef Aarón Sánchez as Brand Partner

In an exciting development for the beverage industry, Manny's Ultimate Mixes, known for its award-winning Bloody Mary and Michelada mixes, has announced a groundbreaking partnership with celebrity chef Aarón Sánchez. This collaboration marks the first time the brand has appointed a partner of such stature, adding depth and culinary expertise to its offerings.

Founded by bartender Manny Ferreira, Manny's Ultimate Mixes aims to elevate the drinking experience with high-quality, flavor-rich products. The journey began over two decades ago when Ferreira, frustrated by the lack of quality in pre-made mixes, decided to create his own. The result is a meticulously crafted recipe that combines twelve traditional ingredients with four secret components that Ferreira refuses to disclose. Notably, the brand's Ultimate Michelada and Bloody Mary mixes were recently awarded a Double Gold Medal at the 2026 San Francisco Ready-to-Drink Competition, a prestigious honor that underscores their exceptional quality.

The Partnership with Aarón Sánchez

The partnership took an unexpected turn. Initially approached for a standard spokesperson deal, Sánchez's experience with the product transformed the conversation entirely. After tasting the mixes, he realized the potential and offered to become a business owner rather than just a spokesperson. "The Michelada was outstanding, and the Bloody Mary was hands down the best I'd ever tasted," Sánchez remarked, recalling his first tasting experience. He quickly integrated the mixes into his cooking, using the Michelada for ceviche and the Bloody Mary as a braising liquid for tacos.

This led to a swift collaboration, as Sánchez and Ferreira’s teams worked together to bring this partnership to fruition. The plans include developing an array of original recipes that utilize the mixes in both cocktails and culinary applications, providing richer content for lifestyle and cocktail enthusiasts alike. Sánchez will also help promote Manny's products at various industry events, increasing visibility among buyers and distributors.

Quality Ingredients and National Expansion

Manny's Ultimate Bloody Mary and Ultimate Michelada mixes are crafted to be non-alcoholic, clean-label, gluten-free, and lower in sodium than many competitors. Popular among consumers, these mixes can be enjoyed straight or combined with various spirits or beer. They are already served in over 1,500 locations across 18 states and continue to see expansion with retail partners such as Bristol Farms and Morton Williams.

Spencer Rothschild of UBM Group, LLC, who manages the brand's expansion efforts, is confident that Sánchez’s involvement will accelerate growth. "Manny crafted our recipes because nothing on the shelf was good enough for him. With Chef Aarón Sánchez now on board, the future looks even brighter," he noted.

As part of the brand's commitment to innovation, the first recipes developed by Sánchez are set to be unveiled later this year, promising a delicious new culinary adventure for consumers.

About Manny's Ultimate Mixes

Manny's Ultimate Mixes was born out of a passion for quality bartending and innovative flavor profiles. Since launching in 2014 in Greenwich, Connecticut, the brand has grown significantly and is on a mission to redefine what consumers expect from mixer products. Whether for a brunch gathering or a culinary experiment in the kitchen, Manny's mixes are tailored for versatility and enjoyment.

About Chef Aarón Sánchez

Chef Aarón Sánchez is not just an accomplished chef; he is a recognized figure in American culinary culture. A third-generation chef, his accolades include a James Beard Award, and he is a well-known personality on television as a judge for competitive cooking shows. Through this partnership, Sánchez aims to inspire a new generation of chefs and food enthusiasts, furthering his commitment to cultural culinary education.

As Manny's Ultimate Mixes continues to expand its reach and enhance its offerings, the collaboration with a figure like Aarón Sánchez may well signal a new era for both the brand and the Bloody Mary and Michelada mix categories.