FAB Group Emerges as the New Culinary Powerhouse in the Middle East

FAB Group: A New Culinary Era for the MENA Region

On August 19, 2025, DEAL Holdings officially launched FAB Group, a groundbreaking culinary and lifestyle initiative aimed at transforming the hospitality landscape in the Middle East. With over 25 new establishments planned in the United Arab Emirates alone over the next five years, FAB Group marks a significant move towards enhancing the region's cultural and culinary offerings.

Vision and Goals of FAB Group

FAB Group aims to lead the charge in innovative hospitality, top-tier dining experiences, and brand development throughout the MENA region. The introduction of FAB Group is driven by a blend of avant-garde concepts and strong local insights, designed to attract and cater to a variety of audiences. The group is committed to establishing boutique brands that showcase the talents of Michelin-starred chefs from the United Kingdom and Europe while creating immersive culinary and lifestyle experiences. This strategic approach not only seeks to elevate dining standards in the region but also solidifies MENA's status on the global hospitality map.

Abdalla Al'Mheiri, CEO of DEAL Holdings, highlighted the importance of FAB Group in not only enhancing culinary experiences but also in generating local employment. Approximately 800 jobs are expected to be created directly in the UAE alone due to this initiative, with additional opportunities across the Gulf Cooperation Council (GCC).

Expanding Culinary Horizons

FAB Group's diverse portfolio will encompass various aspects of the culinary scene, including high-end gastronomy, contemporary cuisine, coffee culture, nightlife, wellness concepts, and collaborations with luxury brands. The group plans to roll out several landmark projects in notable cities such as Riyadh, Jeddah, Doha, and along the Red Sea, further expanding its influence in the region. This approach illustrates the group's ambition to inspire a new wave of culinary innovation and to redefine how the dining experience is perceived both locally and globally.

Andrew Cullen, the regional director of Food and Beverage at FAB Group, stated, "In the coming months, we will announce exciting developments that will significantly enhance the food and beverage offerings in the region and redefine industry standards on both regional and global levels." His confidence reflects a broader ambition within the culinary industry in the Middle East, which is already recognized for hosting some of the world's leading brands.

Commitment to Local Talent

The launch of FAB Group is not just about new eateries; it's a commitment to fostering local talent and boosting the regional economy. By focusing on recruitment and development, the group intends to provide a platform for aspiring chefs and hospitality professionals to thrive in a competitive environment. The goal is to empower individuals and communities, in line with the UAE's national objectives for sustainable economic diversification and growth.

Al'Mheiri remarked, "We are delighted to introduce FAB Group to the Middle East market, marking a significant milestone for the region’s ever-evolving hospitality sector. We firmly believe in strategic investment that will enable the brand to evolve distinctly and reach its long-term objectives."

Conclusion

FAB Group's entry into the MENA region signals a promising future for gastronomy and lifestyle. With its commitment to innovation, local talent, and high standards, it aims to not only fulfill but exceed the expectations of a diverse global audience. As FAB Group prepares to unveil new projects and experiences, all eyes are on the culinary and lifestyle evolution that is set to unfold in the Middle East over the next several years.

This initiative stands to not only enhance the dining landscape but also to solidify the region's emerging identity as a global culinary powerhouse. For further insights about DEAL Holdings and FAB Group, visit their respective websites.