Alejandro Duque Expands His Role at Warner Music and ADA Leadership

Alejandro Duque Expands Role at Warner Music Group

In a groundbreaking move, Alejandro Duque has been appointed as President of ADA (the independent distribution and label services arm of Warner Music Group) while continuing his esteemed position as President of Warner Music Latin America. The announcement was made on July 23, 2025, via PR Newswire.

Duque, who is based in Miami, has been instrumental in steering Warner Music Latin America since 2021. His tenure has seen him become a key advocate for a slew of rising artists, including talents like Blessd, Danny Ocean, and Natanael Cano, among others. His forward-thinking approach has reshaped how the company champions artists at various stages of their careers, making significant inroads in the independent music community.

In describing Duque's impact, Warner Music Group CEO Robert Kyncl said, “Alejandro's leadership will help us differentiate ADA. His proven track record of supporting the indie community combined with a comprehensive understanding of WMG's capabilities is a game-changer for our clients.” This sentiment reflects a growing recognition of the evolving landscape of the music industry, where agile and responsive distribution strategies are vital for artist success.

Duque acknowledged the diverse needs of artists globally, highlighting a commitment to enhance the ADA brand through exceptional service, flexible deal-making, and technological innovation. His existing success in Latin America serves as a model which he intends to replicate on a wider scale.

With over 20 years in the music industry, Duque's journey began at Universal Music Colombia, leading him to top positions at various music labels before joining Warner Music Group. His extensive experience uniquely positions him to spearhead initiatives that will foster growth for both independent labels and artists.

Warner Music Group, operating in over 70 countries with a diverse roster that includes several iconic labels and a music publishing arm with a vast catalog, is set to benefit significantly from Duque's dual leadership. His integration of independent distribution strategies with Warner’s existing structures will undoubtedly position ADA as a frontrunner in the sector.

In conclusion, as Duque takes on this expanded role, the music industry can expect innovative approaches that prioritize artist needs and streamline the paths to success in an increasingly competitive landscape. The future for independent talent under his guidance looks promising, and it’s an exciting time for both Warner Music Group and the artists they support.