#Japan #Tokyo #Ltd. #Garden Co. #SINGHA GARDEN #Singha Corporation

Partnership Announcement

Recently, Garden Co., Ltd. (headquartered in Shinjuku, Tokyo), a notable player in the Japanese dining industry, announced a significant joint venture agreement with S Star Holding, a subsidiary of Thailand's Singha Corporation. The venture, dubbed 'SINGHA GARDEN', aims to set up its operations in Thailand, particularly in Bangkok, and is expected to see its first store of the Japanese udon restaurant 'Yamashita Honki Udon' opening its doors in Spring 2026.

The Signing Ceremony

The signing ceremony welcomed notable dignitaries, including Mr. Naiyanob Piroomphakdee, Executive Vice President of Boon Rawd Brewery Co., Ltd., and President of Garden Co., Ltd., Mr. Ken Kawashima. Japan's Ambassador to Thailand, Mr. Masato Otaka, also graced the occasion with a congratulatory speech highlighting the market potential in Thailand. The event attracted significant media attention, marking a crucial step in international expansion for both companies.

Background of SINGHA GARDEN

Garden Co., Ltd. has a rich history of growth, having successfully rebuilt twelve various companies through mergers and acquisitions since its establishment. The company operates 11 diverse food brands, including 'Yamashita Honki Udon' and 'Ikukakuya', a popular Yokohama-style ramen chain. Their strategy, especially focused on international expansion, has seen the 'Ikukakuya' brand launched in Thailand and Malaysia as of September 2025.

Recognizing the rising popularity of udon noodles in Southeast Asia, the agreement with S Star Holding is a strategic move to tap into Thailand's burgeoning market. By merging Yoshinari Yamashita's acclaimed udon brand with Singha Corporation's established network and marketing capabilities, the joint venture aims to secure a prominent position for 'premium Sanuki udon' in various locations throughout the country.

SINGHA GARDEN Company Overview

• - Company Name: SINGHA GARDEN
• - Establishment Date: Scheduled for November 2025
• - Location: Bangkok, Thailand
• - Business Focus: Operation of 'Yamashita Honki Udon' outlets

About Yamashita Honki Udon

Founded in 2012 by interviewee Yamashita, 'Yamashita Honki Udon' is a udon shop born out of a commitment to quality. The restaurant features udon made from carefully selected wheat, produced and matured in-house, boasting a strong texture that is a signature feature. The broth is crafted from kombu and bonito flakes, complemented with meticulously sourced soy sauce. The restaurant also offers a delightful bar experience in the evenings. With 20 locations throughout Japan, including Tokyo and Hokkaido, the brand continues to expand its footprint across the nation.

Locations

• - Hokkaido: Yamashita Honki Udon COCONO SUSUKINO
• - Tokyo: Multiple outlets including Shibuya and Shinjuku
• - Saitama: Locations in Omiya and Urawa
• - Kanagawa: Yokohama and Kawasaki outlets
• - Tochigi: Sano Premium Outlet
• - Ibaraki: Ami Premium Outlet
• - Okayama: Aeon Mall Okayama

For detailed store information, visit: Yamashita Honki Udon Website

About Garden Co., Ltd.

Garden Co., Ltd. aims to create spaces where people can experience happiness, vitality, and smiles. With ongoing initiatives in restaurant and real estate businesses, the company continues to thrive. Since venturing into restaurant operations, it has successfully revitalized numerous brands including 'Yamashita Honki Udon' and 'Ikukakuya', utilizing a prime location strategy reinforced by synergies with its real estate business to drive future growth.

Company Details

• - Name: Garden Co., Ltd.
• - Ticker Symbol: TSE Standard Market 274A
• - Founded: December 2015
• - Capital: ¥2,378 million (as of February 2025)
• - Number of Employees: 286 permanent and 3,326 part-time staff (as of February 2025)
• - Number of Stores: 197 (including 30 franchise locations) as of September 21, 2025.

About S Star Holding

S Star Holding is a wholly-owned subsidiary of Singha Corporation. Singha Corporation oversees more than 150 subsidiaries and affiliates across various sectors under Boon Rawd Brewery, firmly rooted in Thailand's economic and social development. All Singha products feature the Royal Garuda, a signifying the highest honor awarded by the royal family of Thailand. This recognition was granted to Boon Rawd Brewery on October 25, 1939, for its significant contributions to the nation.

Through this partnership, both Garden Co., Ltd. and Singha Corporation are set to not only enhance their market presence in Thailand but also aim for a broader footprint across Southeast Asia, aspiring to become the leading udon brand in the region.