#USA #Miami #loyalty program #Carnival Cruise Line #Carnival Rewards

Carnival Cruise Line Unveils Revolutionary Loyalty Program

Carnival Cruise Line is on the brink of a significant transformation as it gears up to launch its innovative loyalty program, dubbed Carnival Rewards™, in June 2026. This bold initiative promises to set a new standard in the cruise industry by introducing a point-based system that allows members to earn rewards tailored to their preferences and spending habits.

What’s New?

The new program is designed to enhance guest experience by providing a flexible rewards system, differing from the current Very Important Fun Person (VIFP)™ initiative. While the VIFP program has been successful over the years, President Christine Duffy acknowledged the growing number of loyal customers and the need for a more sophisticated system that adequately recognizes its diamond and platinum members.

The Carnival Rewards™ program will implement a dual-track point system, allowing guests to accumulate reward points that can be used for on-board purchases and qualification stars that determine membership levels. This innovative approach opens new pathways for travelers to earn rewards through both ticket sales and on-board spending, making it easier to climb the membership ranks.

Points Galore

Under Carnival Rewards, all eligible purchases made by travelers, including ticket costs and on-board expenditures, will be eligible for points accumulation. The program features a structured system with four prestigious statuses: Red, Gold, Platinum, and Diamond. Members will have a two-year earning period to collect qualifying stars, with a subsequent two-year grace period to maintain their membership tier. This structure ensures that guests can adapt to the new system while still enjoying their benefits.

Moreover, points accrued can be redeemed across almost all services available on Carnival Cruise Line’s ships—from spa treatments and specialty dining experiences to bookings for future voyages, allowing members to reap the rewards of their loyalty.

Transitioning to Carnival Rewards

The new program is pivotal for Carnival Cruise Line, and Duffy emphasizes their commitment to providing value for the loyal travelers who have been instrumental in the brand's growth. Duffy stated, “By enhancing our loyalty program to Carnival Rewards, we aim to give our valued frequent guests a more rewarding experience that reflects their preferences and spending patterns.”

As the launch date of June 1, 2026 approaches, current members of the existing VIFP program will automatically transition to the new scheme, effectively preserving their existing status until May 31, 2028. Moreover, Diamond members will have the privilege of maintaining their rank for an impressive six years, with an extended validation until May 31, 2032.

Partnership with Barclays

In an exciting partnership, the new program will also align with a co-branded credit card, the Carnival Rewards Mastercard, offered in collaboration with Barclays US Consumer Bank. Cardholders can accelerate their points accumulation through everyday spending, further enhancing their loyalty journey.

To stay updated on the developments surrounding Carnival Rewards, guests can visit carnivalrewards.com, where they will receive applicable communications regarding their status and the benefits associated with the transition between programs. Further information regarding the integration of existing Fun Points into the Carnival Rewards structure will be communicated as the program rollout approaches.

About Carnival Cruise Line

As a premier brand of Carnival Corporation (NYSE: CCL; LSE: CUK), Carnival Cruise Line proudly stands as the world's leading cruise operator, having welcomed over 100 million guests since its inception in 1972. Emphasizing affordable and enjoyable vacation experiences, Carnival Cruise Line operates out of 13 U.S. ports and maintains seasonal routes in Europe. With a commitment to innovation and an expanding fleet, the line continues to redefine cruise vacationing, particularly with upcoming destination launches like the new Celebration Key in the Bahamas.

With expectations high for the Carnival Rewards™, this program undoubtedly places Carnival right at the forefront of the cruise industry's loyalty initiatives. The future shines brightly for both the company and its loyal customers as they embark on this new journey together.