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Loftie Unveils Loftie+ Habit System

In an era dominated by smartphone usage, Loftie has taken a bold step forward with the launch of Loftie+, a revolutionary behavioural change system aimed at helping users reduce their reliance on their phones. The brand, known for creating the award-winning Loftie alarm clock, which replaces smartphones on nightstands, has devised Loftie+ to assist individuals in shifting their habits away from digital distractions toward healthier routines.

Understanding the Modern Sleep Crisis

According to a recent study, over half of adults in the UK and Ireland admit to staying up later than they planned because of their phones, with this figure rising to an alarming 73% among young adults aged 18 to 24. These startling statistics highlight the challenge posed by smartphone dependency, particularly concerning sleep quality. Rather than offering just another sleep tracker or numeric score, Loftie+ seeks to address the root problem by fostering genuine behaviour change.

What is Loftie+?

Loftie+ is not merely an app; it's an innovative habit-changing system that comes equipped with a suite of tools to enhance well-being. It features a Loftie Card, a compact NFC-enabled device that fits seamlessly into anyone's wallet, allowing users to engage with the system effortlessly throughout their day.

Unique Features of Loftie+

• - An App for Habit Change: The Loftie+ app, available for a monthly subscription of £9.99 or a yearly fee of £59.99, functions independently, meaning users do not need any exclusive Loftie hardware to start using it. The app incorporates nightly app blocking, focus assistance, and a range of screen-time challenges—all geared towards helping individuals reclaim their time.

• - Scheduled App Blocking: The Loftie+ app employs a three-phase system—Relax, Sleep, and Rise. This carefully structured timing blocks unwanted apps around periods crucial for sleep, guiding users through their nightly wind-down until wake-up, minimizing phone disruptions during sensitive hours.

• - Focus Mode Activation: With a simple tap of the Loftie Card, users can easily instigate a Focus mode, perfect for tasks at a desk, preparing for meetings, or when managing a busy household. Unlike other time management applications, the Loftie Card is portable and accessible, empowering users to practice focus wherever they are.

• - Interactive Home Screen Widget: A free widget known as Flip replaces a user’s app grid with only the apps they want to use. This tool eliminates icons to decrease distractions, enhancing concentration.

Loftie+ builds on the success of Loftie's existing platform, which has attracted over 15,000 members interested in curated audio experiences, custom sleep stories, and personalized wind-down routines. Users who own Loftie hardware can also access a feature known as Loftie Drift, which automatically blocks specified apps when a user enters their bedroom, leveraging Bluetooth technology for enhanced convenience.

Availability

Loftie+ is now accessible on both iOS and Android devices across the UK and EU. With the introduction of the app, Loftie further solidifies its position in the sleep wellness market, offering customers effective tools over mere data collection. The Loftie Card, browser extension, and Flip widget come at no cost and aim to encourage even more users to experience the benefits of reduced screen time.

About Loftie

Loftie is a distinguished sleep wellness brand committed to designing innovative products that empower individuals to disconnect from their screens for deeper sleep and better focus during the day. Their product line includes the Loftie Clock, Loftie Lamp, and Loftie+. The brand has been recognized with industry awards, including being named a TIME Best Invention and receiving accolades from Wirecutter, along with being featured in stores like MoMA Design Store and Goop. Loftie's mission shines through in every product they offer: promoting healthier interactions with technology.

For more information about Loftie and its offerings, visit loftie.com.