#Japan #Tokyo #Education Services #School IE #Yumia Fujisaki

School IE Launches New TV Commercial Featuring Yumia Fujisaki

Starting on February 1, 2026, the comprehensive educational company, Yaruki Switch Group, based in Tokyo, will broadcast a new TV commercial for their individual tutoring service, School IE. The ad stars actress Yumia Fujisaki, who presents the brand's new message: “Even Effort Has the Right Answer.” This commercial emphasizes finding the right approach to studying and advancing towards the future, showcasing Fujisaki's journey from confusion to illumination through personal growth.

The Heart of the New Commercial

In the commercial, we see Fujisaki standing alone in a classroom, her worries manifesting as questions in the air: “Why can’t I do this? Why aren’t I improving? Am I not cut out for this?” Just as she feels overwhelmed by these thoughts, a ray of light suddenly breaks through, prompting her to run towards it. This moment symbolizes her desire to touch the light and explore the endless possibilities that lie ahead, with a vast blue sky opening up before her.

Alongside this visual metaphor, the message “Even Effort Has the Right Answer” resonates strongly, inviting viewers to recognize that finding the right educational path involves overcoming confusion and self-doubt.

Educational Insights Behind the Design

Recent studies indicate that approximately 45% of students first consider tutoring for themselves. Furthermore, about 70% of children believe that “effort leads to positive outcomes,” yet an equal number express reluctance to engage with peers they don't relate to. This reflects a complex mindset where children balance optimism with the need for a suitable environment. Meanwhile, parents tend to prioritize the compatibility of their child with a tutoring program over its success records, revealing a significant trend in education choices.

This highlights a critical challenge; even motivated students cannot thrive in incompatible educational settings. Thus, School IE embraces the belief that “There isn’t just one kind of right effort.” Through a unique personality assessment, the program aims to deeply understand each child's learning habits, strengths, and methods of expression, allowing tailored guidance to optimize their academic journey.

Pursuing the most suitable path isn't merely about achieving the desired outcome, like entering a preferred school. Instead, Yaruki Switch Group is committed to uncovering and nurturing each child’s “hidden gem,” aiming to inspire confidence through the learning process, allowing their innate strengths to shine.

A Commitment to Individual Guidance

The essence of this commercial lies in illuminating the paths of children navigating through uncertainty. Our passion is to support every individual's personality and encourage them to discover their unique answers for the future.

Who is Yumia Fujisaki?

Born on February 16, 2008, in Hiroshima Prefecture, Yumia Fujisaki has taken on the role of School IE ambassador, continuing from her previous TV appearances. She has also served as the support manager for the 102nd National High School Soccer Championship and currently stars in the Netflix series “Ikusagami” in the lead role. Fujisaki’s performances across various dramas and commercials have showcased her versatility and depth as an actress.

Unique Support through School IE

School IE offers specialized assessments to support every child’s educational journey:

• - Personality Diagnostic Test (ETS): This unique tool analyzes around 200 personal, behavioral, and learning-related questions to tailor the best study approaches for each child.
• - Academic Diagnostic Test (PCS): This test objectively assesses a child's academic skills and formulates individualized curriculums tailored to their specific needs, clearly presenting areas for improvement.

As School IE, we will continue to create learning opportunities that enable students to develop their unique strengths while progressing in their education.