#United States #Berkeley #Vertosa #Diana Eberlein #cannabis beverages

Vertosa Welcomes Diana Eberlein as Chief External Affairs Officer

Leading the Charge in Cannabis Beverages

Vertosa, a frontrunner in infusion technology and a key ingredient provider for the cannabis and hemp beverage sectors, has officially appointed Diana Eberlein as its new Chief External Affairs Officer. With a remarkable history of engagement in the cannabis beverage industry, Eberlein brings nearly ten years of dedicated experience to the team, poised to shape the future of this burgeoning market.

Diana is not only recognized for her influential role but also for serving as the Chair of the Coalition for Adult Beverage Alternatives (CABA) and as the former President of the Cannabis Beverage Association (CBA). Her consistent commitment to advocating for responsible regulations, market expansion, and fostering collaboration has made her a pivotal figure in the industry.

Ben Larson, CEO of Vertosa, commented on Eberlein's appointment, emphasizing the import of her advocacy during this critical time for the cannabis sector. He expressed confidence in Eberlein's abilities by stating, "There’s no one better suited to help navigate and shape the conversations that will define the next era... We are aligning our strengths to transform the cannabis beverage landscape."

A Synergistic Partnership

In her new position, Eberlein aims to concentrate on critical discussions at both federal and state levels that influence the cannabis beverage industry. With Vertosa's strong infrastructure and profound influence, she is not only positioned to elevate industry standards but to also significantly accelerate market growth.

"Having worked alongside passionate leaders and innovators, I believe Vertosa has created an unparalleled impact in the industry," stated Eberlein, expressing her enthusiasm for the partnership. "Their commitment to science and innovation, alongside their culture of impact, makes this an exciting opportunity. I look forward to advancing the regulatory and market landscape with full support from Vertosa."

Navigating Future Challenges

As the cannabis industry teeters on the brink of transformational changes, both in policy and public perception, Vertosa continues to take proactive measures, not just through groundbreaking technology but also by fostering strategic alignments that enhance growth, legitimacy, and opportunity for all stakeholders. Eberlein's expertise will play a crucial role in steering this ship in turbulent waters, ensuring that the cannabis beverage market can thrive amidst changing regulations and consumer attitudes.

About Vertosa

Vertosa stands as the science-backed, service-oriented leader in active ingredients for cannabis and hemp-infused products. With a diverse clientele of over 150 brands across North America, their team of scientists and industry veterans deliver pioneering infusion technology, seamless formulation services, and invaluable market expertise. This empowerment allows brands to develop products that are not only safe and stable but also scalable in a competitive market.

About CABA

The Coalition for Adult Beverage Alternatives (CABA) is an organization dedicated to representing key stakeholders within the hemp and alcohol industries, focusing explicitly on the beverage category. Its mission involves enhancing accessibility and commerce for hemp-derived Delta-9 (THC) beverages through traditional retail channels. CABA is passionately committed to influencing federal legislation while advocating for sensible, consumer-safe product regulations. They also aim to support states' rights concerning cannabinoid legality as outlined in the Farm Bill and strive for a standardized approach to regulating low-dose THC beverages across various states.

As the industry evolves, Eberlein's leadership at Vertosa signifies an important step toward a unified, robust future for cannabis-infused products.