Expanding Recycling Initiatives for Used Ointment Containers in Japan

Shionogi Healthcare's Recycling Program for Ointment Containers

Shionogi Healthcare, based in Osaka, Japan, has made significant strides in promoting sustainable practices with its innovative "Used Ointment Container Recycling Program." Launched in September 2025, this initiative has grown remarkably, increasing its collection points from 16 to 50 in just about nine months. The program now incorporates local drugstores, community facilities, and pharmacists' associations across several regions, illustrating a robust collaboration for societal betterment.

The Need for Ointment Container Recycling

In Japan, approximately 760,000 tons of plastic containers and packaging are collected each year, including ointment containers that are used daily. Despite materials like aluminum tubes being inherently recyclable, a lack of systematic collection and recycling processes has hindered effective recycling of these containers. To address this issue, Shionogi partnered with TerraCycle Japan to introduce Japan's first comprehensive recycling initiative for used ointment containers.

The initiative aims to foster a culture of recycling among consumers, allowing them to actively contribute to resource circulation in their daily lives. As the global focus on sustainable practices intensifies, the pressing need to shift from a 'disposable' mindset to one that encourages 'reuse' has become increasingly clear. Shionogi’s program provides a platform for consumers to engage in eco-friendly practices effectively.

Recent Progress: Rapid Expansion and Increased Awareness

In less than a year since its inception, the program has expanded its collection sites dramatically, now reaching 50 locations, including participation from local drugstores in the Chubu region and municipalities like Tsushima, Hamamatsu, and Suita City. The Osaka Prefectural Pharmacists Association has also endorsed the initiative, signaling widespread support for environmental responsibility among stakeholders. Notable collection points include:

- Kakabe Co. (Daito, Osaka)
- Amano Co. (Nagoya, Aichi)
- Sugiyama Pharmaceutical Co. (Nagoya, Aichi)
- Touch Japan Co. (Osaka)
- Tsushima City Hall (Nagasaki)
- Hamamatsu City Environmental Awareness Facility (Shizuoka)
- Suita City Recycling Center (Osaka)

These developments signify that the program is more than just expanding collection points; it's creating an accessible and supportive environment for everyday citizens to participate in recycling efforts.

Enhancing Communication Through Digital Platforms

Shionogi has also updated its official website to include a new 'Activity Report' section and interviews, aimed at enhancing visibility and engagement. The activity reports detail local events and deep dives into recycling practices, while interviews provide insights into the motivations and creativity of involved parties. By consistently updating the website, Shionogi ensures that both the community and participants stay informed about the program's growth and ongoing efforts.

According to a representative from Akakabe Pharmacy, the visibility and awareness regarding the environmental impact of ointment containers have greatly improved since they joined the program. They hope to inspire their clientele to engage in these recycling practices, promoting a sense of social contribution through their daily habits.

Program Overview

Below are the essential details of the Used Ointment Container Recycling Program:

Item	Details
------	----------
Program Name	Used Ointment Container Recycling Program
Organized by	Shionogi Healthcare Co., Ltd.
Operated by	TerraCycle Japan Co., Ltd.
Recycling Target	Used plastic containers and aluminum tubes, regardless of brand or retailer
Collection Points	Drugstores, municipal facilities, and affiliated pharmacies (50 locations in total)

Shionogi Healthcare’s Commitment to ESG Practices

Shionogi Healthcare actively incorporates Environmental, Social, and Governance (ESG) principles in its operations, focusing on sustainable development goals (SDGs). The company is particularly devoted to achieving goals related to health and well-being, economic growth, and sustainable cities. Various initiatives aimed at resolving social issues reflect their commitment to responsible business practices.

Leveraging Social Media and Owned Media

To make self-care more accessible, Shionogi utilizes its owned media and social media platforms like X, Instagram, and LINE to disseminate product information, campaign details, and self-care best practices from experts. Through these channels, they aim to equip the public with valuable resources, fostering a healthier society.

About Shionogi Healthcare

Established in January 2016, Shionogi Healthcare focuses on developing and manufacturing healthcare products, emphasizing a customer-centric approach to promoting self-care. Their holistic vision aims to reshape health and wellness practices, keeping sustainability at the forefront.

For more information about the program, visit Shionogi Healthcare Online.