#Japan #Tokyo #Magniflex #Yamazaki Mari #sleeping experience

Experience the Garden of Sleep: A Unique Pop-Up Event

Get ready for an enchanting experience in the heart of Tokyo as the renowned Italian bedding brand, Magniflex, presents the 'Garden of Sleep' pop-up event. From October 10 to 13, 2025, this immersive exhibition will be held at ANNEX AOYAMA and CONNECT GARDEN. It promises to transform your perspective on sleep, emphasizing its importance while creating an opportunity to engage with the Magniflex experience in a completely new way.

This event isn’t just about feeling the products; it’s a sensory journey that invites participants to connect with the calming atmosphere, converse with accompanying staff, and discover the brand’s essence beyond words. Within the bustling backdrop of Omotesando, a tranquil space designed for reflection on sleep awaits you. Urban life can cloud our senses, but here, amidst the calming elements of nature, you can explore what it means to truly rest and rejuvenate.

Event Details

• - Event Title: The Garden of Sleep: A Magniflex and Yamazaki Mari Exhibition
• - Date: October 10 (Friday) to October 13 (Monday, holiday) 2025
• - Opening Hours: 5:00 PM on the first day; 10:00 AM to 7:00 PM on other days (Final day until 6:00 PM)
• - Location: ANNEX AOYAMA (in front of the Pasona Building) + CONNECT GARDEN (outdoor plaza)
• - Entry Fee: Free of charge (with certain pre-registration activities)

More details and registration information will be available on the special page launching on September 10, 2025.

Highlights of the Event

• - Outdoor Sleeping Experience:

Enjoy lying on mattresses positioned against the backdrop of greenery and the sky. Participants can unwind during the day on natural grass, immersing themselves in a serene escape from city life. As dusk approaches, the soft glow of mid-October sun will gradually give way to twilight, creating an ambient atmosphere complemented by lighting, music, and non-alcoholic refreshments, transforming the space into a cozy lounge vibe. It’s a unique time to appreciate sleep through the senses.

• - Exclusive Artwork by Yamazaki Mari:

The collaboration with manga artist and author Yamazaki Mari—an avid user of Magniflex products—will unveil her original work created exclusively for this exhibit. Visitors can admire her interpretation of the Italian lifestyle, which greatly influences her artistry.

• - Physical Interaction with Sleep Value:

Experience the essence of Magniflex firsthand, embodying the brand’s ethos of selecting your perfect mattress based on personal experience rather than external reviews. Attendees can freely lie down in designated areas and immerse themselves in the experience, reinforcing the value of sensory engagement.

Additional Contents and Engagements

Participants can win drinks and limited-edition merchandise through social media interactions, including following and posting videos. As evenings unfold, music-inspired experiences will elevate the overall ambiance, while connecting experiences with the Magniflex showroom nearby will enrich the visit.

In celebration of Magniflex's 30th anniversary in Japan, special events will also commemorate the one-year anniversary of the 'Ecosand' model.

A Serendipitous Connection

Yamazaki Mari and Magniflex share a rich history, having both been awarded the Order of the Star of Italy in 2017, a connection that adds depth to this collaboration. Their shared love for Italy further binds them ahead of this landmark event.

Ongoing Updates

For more information about this event, including schedules and registration details, updates will be shared using the hashtag #GardenofSleep. The formal announcement of information will coincide with the launch of the special page on September 10, 2025. In the meantime, please check the official website for the latest alerts.

• - Official Website: Magniflex
• - Facebook: Magniflex Facebook
• - X: Magniflex X
• - Instagram: Magniflex Instagram

About Magniflex

Founded in the outskirts of Florence, Italy, in 1962, Magniflex has grown into one of the largest global bedding brands, offering products in 99 countries. It collaborates with Florence University on research focused on ergonomics, and produces a wide range of items aimed at enhancing sleep quality and overall health.

About Flag Sport

Flag Sport, led by CEO Takahiro Yamane, began importing and selling Magniflex products in Japan in 1993, and serves as its exclusive distributor throughout Japan and Asia. With its 30th anniversary in the Japanese market in 2023, the brand continues to draw attention for its dedication to health and well-being as highlighted by endorsements from prominent athletes.