Wendy's Franchise Agreement: 20 New Restaurants Set to Open in Armenia

Exciting Expansion of Wendy's in Armenia

In a significant step forward for the fast-food landscape in Armenia, Wen Restaurant LLC has entered into an exclusive franchise agreement with The Wendy's Company to establish 20 new Wendy's restaurants throughout the country by 2030. This initiative is set to create approximately 600 new jobs, contributing to economic growth and offering fresh dining options to local consumers.

The first Wendy's restaurant will launch in downtown Yerevan, bringing the renowned brand's distinct offerings closer to Armenian customers. Hrant Grigoryan, CEO of Wen Restaurant LLC, expressed pride in introducing Wendy's to the Armenian market. He noted, “Wendy's is an iconic brand with a proven track record. The potential it holds in this region remains largely untapped. We are confident that Armenian consumers will appreciate Wendy's high-quality and fresh food options, and we look forward to providing exceptional experiences that will turn our customers into lifelong fans.”

E.J. Wunsch, the International President of The Wendy's Company, echoed this sentiment by stating, “We are thrilled to partner with Wen Restaurant to deliver Wendy's fresh, iconic cuisine and unmatched hospitality to the people of Armenia. Earlier this year, I mentioned that 70% of our expansion would be outside of the United States. We plan to have 2,000 international restaurants by 2028, and this new partnership is a crucial step toward that goal. We will build a high-performing, differentiated QSR brand that reflects our principle of ‘global great, local even better’.”

Founded in 1969, Wendy's has become one of the world's leading fast-food chains, known for its commitment to serving fresh, famous meals coupled with top-notch customer service and modern restaurant experiences. The introduction of Wendy's square hamburgers made to order, alongside the beloved Spicy Chicken nuggets and the signature Frosty® dessert, promises to transform Armenia's fast-food scene with innovation and excitement.

Wen Restaurant LLC, part of the Connect Group, aims to redefine the fast-food environment in Armenia. With extensive operational expertise and market knowledge, the company is geared to deliver Wendy's fresh and made-to-order menu while focusing on exceptional food and hospitality.

As Wendy's embarks on this exciting journey into Armenia, the company looks to solidify its presence globally while ensuring that local tastes and preferences are embraced, providing delicious meals that resonate with all customers. Consider visiting the Wendy's website at www.wendys.com to learn more and stay updated on the exciting developments ahead. For more franchise details, visit www.wendys.com/franchising/international. Follow Wendy's on social platforms like X, Instagram, and Facebook for the latest news and offerings.