Korean Cosmetic Brand 2aN Launches Exciting Pop-Up Event at Shibuya Loft!

Unveiling Beauty: 2aN Pop-Up Store at Shibuya Loft

Korean makeup brand 2aN, celebrated for its innovative color makeup, is making waves in Japan with the opening of its first-ever pop-up store at Shibuya Loft from May 2 to May 22, 2025. Known for its motto "Layering all your potential. Shine bright, Be you," 2aN aims to bring forth unique beauty through layering techniques that create depth and personal expression.

2aN's makeup is crafted to deliver a new experience by allowing users to create their own “personal colors” through its carefully designed range of products. The brand has gained immense popularity both locally in South Korea and internationally, leading to frequent sellouts since its launch in Japan. This pop-up event provides a unique chance for fans to engage with 2aN's vibrant world and discover their hidden selves through the magic of makeup.

What's Special About the Pop-Up?

First Introducing Spring Romance Collection

Among the highlights of this pop-up is the opportunity to be among the first to try the much-anticipated Spring Romance Collection that is finally making its debut in Japan. The collection showcases a variety of fashionable items designed to capture the latest trends in the beauty world. Featured products include two types of Dual Cheeks priced at ¥1,870 and a Pure Grash Highlighter at ¥1,430.

Exclusive giveaways at Shibuya Loft

Visitors can also look forward to fabulous exclusive gifts. All early customers will receive a special original shopping bag. Additionally, during the Golden Week from May 2 to May 6, the first 200 customers each day will receive a limited edition Grays Bouncing Tint Mini #11 Peach Aide. Further giveaways include:

- A Silky Glitter Pot Mini 01 Lace for purchases over ¥2,000 (tax included)
- An original ribbon key ring for purchases over ¥3,000 (tax included)
- A mini set consisting of 2 mini glosses and 1 Silky Glitter Pot for purchases over ¥5,000 (tax included)

All gifts are limited in quantity and will be available on a first-come, first-served basis!

Instagram-worthy Photo Opportunities

To enhance the experience, the pop-up will also feature various photo points themed around 2aN’s world. This allows visitors to express their creativity with the latest makeup trends and create photogenic content for social media.

Event Overview

- Date: May 2 (Friday) - May 22 (Thursday), 2025
- Location: 2nd Floor, Shibuya Loft, Pop-Up Venue
- Activities: Early sales of the new collection and distribution of exclusive gifts

This event embodies the spirit of discovering unknown facets of ourselves. 2aN’s color makeup promises to reveal your new charms, making this event a must-visit at Shibuya Loft!