New Investment Platform Terlos Launched by Javier Ferran to Support Consumer Brands

Javier Ferran Launches Terlos: A New Investment Platform

On December 11, 2024, Javier Ferran, the notable chairman of Diageo and International Airlines Group (IAG), announced the launch of Terlos, a new investment platform focused on supporting consumer brands in Europe. This venture aims to assist both family-owned and founder-led companies in their next stage of growth, leveraging Ferran's extensive experience in the consumer sector.

Terlos is backed by a wholly-owned subsidiary of the Abu Dhabi Investment Authority (ADIA), which positions it uniquely within the marketplace, offering exclusive limited partnership with Javier Ferran himself. This strategic collaboration aims to invest in medium and large-sized consumer brands, particularly those rooted in family ownership or founded by individuals, which are distinguished by their resilience and competitive advantage.

Ferran commented on the mission of Terlos, stating, "We are well-positioned to generate long-term value in family-run and founder-owned consumer businesses throughout Europe. Our operational expertise and hands-on approach will provide the necessary support to shareholders and management teams to enhance brand differentiation and expand their operations."

Terlos stands out with its flexible investment horizons and governance requirements, allowing the firm to tailor its approach to the unique needs of every enterprise and its stakeholders. This adaptability is essential in today’s rapidly-evolving market.

Under Ferran's leadership, Terlos will capitalize on his four decades of success in operational and investment roles across the European consumer landscape. The firm is poised to create strategic partnerships with brands that seek to scale up while navigating the challenges of a dynamic business environment.

Hamad Shahwan Aldhaheri, CEO of ADIA's Private Equity Department, expressed confidence in the new platform’s direction, saying, "The Terlos team brings a wealth of experience in working with consumer brands to develop and implement their strategies. They are ideally situated to identify, invest in, and support family-owned and founder-led businesses in their upcoming growth phases."

Understanding Terlos

Terlos operates as a private investment firm that works closely with brands across Europe, offering insights and operational expertise to facilitate their development. The firm places great emphasis on collaboration with families, founders, and management teams, fostering growth through strategic knowledge and operational proficiency.

With the landscape of consumer brands constantly evolving, Terlos aims to assist these companies in enhancing their market presence and competitive edge. By investing in businesses that prioritize resilience and innovation, Terlos not only supports growth ambitions but also nurtures the legacy of family-run enterprises and founder-led initiatives.

For those interested in more information, Terlos invites contacts via their dedicated email communication channel. As Ferran leads Terlos into its operational phase, the market eagerly anticipates the impact it will generate within the European consumer segment.

In summary, the establishment of Terlos signals a promising shift in how investment can support family-oriented consumer brands, providing them with the tools necessary for substantial growth and lasting success in the competitive market of today.