LI-NING Expands Its Athlete Roster with Young Star Egor Dëmin

Introducing Egor Dëmin to LI-NING's Roster

In an exciting development for the world of sports fashion, LI-NING, the renowned global sportswear brand, has officially welcomed Egor Dëmin into its elite roster of athletes under the Way of Wade sub-brand. This announcement was made by the company’s founder, Mr. Li Ning, alongside basketball legend Dwyane Wade, during a star-studded event held in Macau, China. The unveiling of the new Way of Wade 12 shoes attracted a significant audience, including 150 influential media representatives and key opinion leaders.

A New Era for LI-NING

Mr. Li Ning expressed his enthusiasm about this partnership, remarking on the brand's ambition to expand internationally by collaborating with athletes who embody the spirit of “Anything is Possible,” which is central to LI-NING’s identity. He praised Dëmin for mirroring the brand's core values of sportsmanship, harmony, and perseverance.

"Egor Dëmin is a unique athlete whose dedication and sportsmanship resonate deeply with our brand values," said Mr. Li Ning. He emphasized how rare it is to find a young athlete with such extensive experience, highlighting Dëmin's impressive background.

Dwyane Wade, a long-time ambassador for LI-NING, echoed Mr. Li Ning’s sentiments. He expressed his excitement to have Dëmin join the Way of Wade team, revealing that the young athlete's commitment to basketball and his community aligns perfectly with the brand’s focus on innovation and excellence.

Egor Dëmin's Journey

At just 19 years old and standing at 6 feet 8 inches tall, Egor Dëmin has already established himself as a significant presence in the basketball world. He hails from Moscow, where he honed his skills at the Moscow Basketball Academy before signing a groundbreaking six-year contract with Real Madrid when he was only 15.

After a successful stint in Europe, Dëmin advanced his career further by moving to the United States, where he played for Brigham Young University. His collegiate performance, averaging 10.6 points, 3.9 rebounds, and 5.5 assists per game, secured him a spot on the Big-12 All-Freshman Team and ultimately led to his selection as the 8th overall pick in the 2025 NBA Draft by the Brooklyn Nets.

A Personal Connection

“I am immensely proud to join the LI-NING and Way of Wade family,” said Dëmin, reflecting on the significance of this partnership. He shared his admiration for the innovative performance of LI-NING products and expressed his enthusiasm for the upcoming lifestyle collections. Dëmin highlighted a personal connection, recalling how Dwyane Wade’s jersey was his first, making this collaboration all the more special for him.

His agent, Nikola Filipovic, also praised the partnership, noting its potential to bridge legacy with innovation and consider the global impact of sports. He acknowledged the collaborative efforts in bringing this partnership to fruition, emphasizing the importance of combining vision, culture, and opportunity within the realm of sports.

About LI-NING

Founded in 1990 by the celebrated gymnast, Mr. Li Ning, the brand has consistently promoted a philosophy that sports can ignite passion and optimism. Known for its iconic slogan, "Anything is Possible," LI-NING continues to invest in athlete performance and product innovation. With core categories in running, basketball, and sports lifestyle, LI-NING is committed to enriching the experiences of athletes and sports enthusiasts around the world.

As LI-NING charts its course toward global prominence in the sports industry, the addition of Egor Dëmin to its athlete roster not only enhances its brand image but also emphasizes the brand's commitment to fostering young talent. The sports community watches closely as Dëmin embarks on this promising new chapter with LI-NING and the Way of Wade.