The Marketing Cloud Unveils Agent Cloud
On October 21, 2025, The Marketing Cloud, a division of Stagwell (NASDAQ: STGW), introduced a groundbreaking platform,
Agent Cloud. This innovative solution is designed to empower brands and marketing agencies by providing a secure, unified platform that enables seamless access to leading AI tools and tailored marketing assistants. As the marketing landscape shifts rapidly due to technological advancements, Agent Cloud positions itself as a crucial solution for organizations striving to balance innovation and governance.
A New Era in Marketing Technology
Agent Cloud revolutionizes the way marketing teams operate by eliminating the need for multiple subscriptions to various AI services. With a single login, users can engage with top-tier AI models, including GPT-5, Gemini 2.5 Pro, and advanced multimedia tools without the complexities and security concerns typically associated with individual platforms. This commitment to security ensures that no proprietary data is utilized for training AI models, allowing organizations to innovate confidently while safeguarding client information.
Empower Marketing Efforts
The recent surge in AI adoption has brought forth challenges in managing compliance, innovative strategies, and efficient workflows. Agent Cloud effectively addresses these hurdles by simplifying the entry point to powerful AI models and tools. Marketers can effortlessly build and manage AI-enabled workflows that suit the unique demands of creative, media, communications, and market research departments. Moreover, the platform allows for the development of personalized AI assistants, fostering collaboration and enhancing productivity across teams.
Key Features of Agent Cloud
- - Secure Operations: Organizations can utilize the platform while ensuring all their data remains confidential and secure.
- - Latest AI Innovations: Users have direct access to cutting-edge models like GPT-5 and tools designed for image and video processing, ensuring they remain at the forefront of AI advancements.
- - Custom AI Assistants: The interface is user-friendly, enabling marketers to create tailored AI assistants that can be easily shared throughout their organizations, promoting collective efficiency.
- - Streamlined Billing System: Gone are the days of juggling numerous subscriptions. With an annual base fee, users only pay for the tools they actively use, leading to significant cost savings.
Testimonials and Future Outlook
Feedback from early adopters of Agent Cloud has been overwhelmingly positive. Professionals like Jim Stiefelmaier from Yamamoto shared how the platform has been transformative in enhancing productivity and streamlining workflows. Michael Lamp from Hunter emphasized the importance of Agent Cloud in accelerating their AI adoption and enabling staff worldwide to access sophisticated research and media tools quickly.
Elspeth Rollert, the CEO of The Marketing Cloud, expresses her excitement about the platform, stating, "Agent Cloud unlocks the full range of what AI tools can do for modern marketers. It allows teams to dive straight into impactful applications instead of navigating through multiple disconnected systems. As we move into 2026, it provides the foundation for a new era of agentic AI in marketing."
In conjunction with the launch, The Marketing Cloud has produced a limited-edition booklet titled
'The Robots Are Coming: A Guide for the Future of AI and Martech', featuring insights from industry leaders and 2026 predictions for agentic AI from prominent members of the marketing community.
Agent Cloud is now available for marketers globally, and The Marketing Cloud will showcase this innovative technology at the ANA Masters of Marketing event in Orlando from October 21–24, promoting its extensive capabilities.
For more information or to request a demo, visit
The Marketing Cloud’s website.
About The Marketing Cloud
The Marketing Cloud, formerly known as Stagwell Marketing Cloud, offers a suite of AI-driven solutions tailored to meet the demands of modern marketers. With a focus on delivering impactful results, the platform combines data, creativity, and cutting-edge technology to empower marketers in making informed decisions swiftly and effectively.
About Stagwell
Stagwell is an innovative holding company dedicated to transforming the marketing landscape. By blending creativity and advanced technology, Stagwell connects brands with audiences, driving impactful results and supporting their growth in a competitive environment. With a presence in over 45 countries, the company's goal is to merge artistic vision with scientific insight, enhancing the effectiveness of marketing globally.