The Impact of Online Medical Services on Health Checkup Behaviors in Japan

Transforming Health Checkup Behavior with MY MEDICA

In a recent study conducted by MY MEDICA, a company established by Yamato Holdings and Alfresa, remarkable findings emerged regarding the health behaviors of employees in the transportation sector. The survey revealed that prior to utilizing MY MEDICA, only 24.5% of users went for follow-up examinations after receiving abnormal health checkup results.

Key Findings of the Study

The main reason cited for not attending follow-up appointments was busy work schedules, with 38.1% of respondents attributing their lack of action to the overwhelming demands of their jobs. Interestingly, after using MY MEDICA's services, 86.2% of users reported a significant decrease in the barriers to obtaining medical care, and notably, 88% committed to visiting a healthcare provider within three months.

Background and Current Challenges

With the reported incidence of health abnormalities steadily rising—59.4% of people in 2024 reported findings of concern during their health checkups—companies are increasingly focusing on early interventions to prevent severe health complications. MY MEDICA aims to provide accessible online health services that fit seamlessly into busy schedules, thus encouraging individuals who have previously neglected their health to seek necessary treatment.

In the context of this study, 690 users aged 18 and above across Japan, spanning multiple decades, participated in an online survey from March 25 to June 11, 2026. The results starkly illustrated that more than half (51.9%) of the respondents admitted to frequently skipping follow-up exams, underscoring a tendency toward neglecting health due to clashing schedules.

The Role of Online Healthcare Services

Through MY MEDICA's innovative online platform, users were able to reduce the perceived hurdles associated with accessing healthcare. Many expressed that prior to the platform's introduction, they found it challenging to prioritize healthcare amidst everyday commitments. Furthermore, 73.9% reported an increased desire to maintain their health and continue with treatments after utilizing the app—essential for fostering long-term health improvements.

Among those aware they were designated for follow-ups, 72% acknowledged their status through health check results, whereas another 27.3% received notifications from their employers, highlighting the critical role of organizational support in promoting health initiatives.

Improvements in Attendance Rates

Notably, 56.7% of users acted swiftly, completing follow-up examinations within one month thanks to the facilitated access provided by MY MEDICA. This indicates a direct correlation between reduced time barriers and increased motivation for users to engage with their health proactively. As awareness and convenience increased, so too did the rates of those seeking medical attention.

Future Directions and Commitment to Health

Looking ahead, MY MEDICA plans to expand its features further. Starting from March 2026, a new function will enable automatic notifications regarding the need for follow-ups and streamline the process of online consultations, reinforcing the commitment to timely health interventions.

With the highest user percentage among those in their 50s, MY MEDICA has been recognized as the leading health care app for this demographic in a report by Fuller, illustrating the program's effectiveness in reaching those with higher abnormality rates during health assessments.

In conclusion, MY MEDICA’s initiatives reflect a significant advancement in the intersection of healthcare accessibility and user engagement, fundamentally shifting health behaviors in Japan. By creating an environment where medical services are readily available and streamlined, the company is not only helping to prevent severe health issues but is also rallying towards a mission of fostering a healthier, more vibrant society.

For more information and inquiries regarding corporate health initiatives, please visit the MY MEDICA website.