#E-Commerce #Czech Republic #Prague #MetaRouter #Allegro

MetaRouter and Allegro's Strategic Partnership

In a significant move for the e-commerce landscape in Central Europe, MetaRouter, a leading player in server-side tag management, has announced a partnership with Allegro, the region's largest online marketplace. This collaboration aims to transform customer data infrastructure, focusing on data quality, security, and superior customer experience.

MetaRouter's innovative server-side tracking solutions have enabled Allegro to enhance its data collection methodologies since early 2023. The integration addresses critical data quality and security challenges, particularly important in light of evolving European data protection regulations. Tim Brunk, CEO of MetaRouter, emphasized how Allegro perceives data infrastructure as a strategic asset rather than merely a compliance burden. This perspective fosters robust data frameworks leading to increased revenue while respecting customer privacy preferences.

Marta Piotrowska, Allegro’s Media AI Mar-Tech Retail Media director, shared insights into the company's transformation. Prior to implementing MetaRouter's solutions, Allegro faced fragmented and chaotic data management systems that negatively impacted website performance—a critical factor in e-commerce success. The switch to first-party data collection has led to significant improvements in both data quality and operational efficiency, pushing Allegro ahead of industry standards in customer data management and privacy protection.

MetaRouter’s server-side data collection model is particularly relevant as businesses navigate the impending demise of third-party cookies and adapt to more stringent European regulations, such as GDPR and the Digital Markets Act (DMA). The partnership allows Allegro to maintain high standards of data collection quality while safeguarding consumer privacy.

Allegro has already experienced several benefits from this partnership, including:

• - Improved website performance through streamlined data collection processes.
• - Enhanced data quality for marketing platform integration.
• - Granular consent management for various marketing channels.
• - Seamless integration with Allegro’s existing cloud infrastructure.
• - Preparedness for evolving data protection regulations.

Both MetaRouter and Allegro will showcase their insights and results at the upcoming Poland CEE 2025 Retail Summit, scheduled for April 15-16, 2025. Allegro's leadership is set to discuss how proactive data management strategies have positioned the company at the forefront of e-commerce innovation.

For more information on MetaRouter’s customer data infrastructure solutions, please visit www.metarouter.io.

About MetaRouter

MetaRouter is a pioneering customer data infrastructure platform designed to enhance data quality, regulatory compliance, and enterprise efficiency. By focusing on server-side technologies that prioritize privacy, MetaRouter enables businesses to route and activate customer data safely and efficiently.

About Allegro

Allegro stands as the world’s largest e-commerce marketplace of European origin, backed by 25 years of experience. In partnership with strategic allies, Allegro is committed to developing top-tier solutions for retail media, enriching marketing strategies, and advancing data quality and technology.