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ZTE's Minimalist Private 5G-A Solution Wins GSMA Foundry Innovation Award

At the Mobile World Congress (MWC) Barcelona 2025, ZTE Corporation (0763.HK / 000063.SZ), a global leader in integrated IT and communication technology solutions, celebrated a momentous achievement with the victory of its Minimalist Private 5G-A solution in the prestigious GSMA Foundry Innovation Award category. This accolade recognizes the pioneering strides taken by ZTE in enhancing digital transformation across various industries, particularly in media and entertainment.

Transforming the Entertainment Landscape

The Minimalist Private 5G-A solution focuses on unlocking new monetization avenues with its innovative approach tailored to segments like location-based virtual reality (VR) and remote broadcasting. By facilitating a shift to wireless operations, it aids entertainment industries like cinemas and VR gaming, drastically improving operational efficiency, mobility, and data security.

One of the standout features of this technology is its ability to elevate user experience without compromising performance. Entertainment providers can expand their operations swiftly and cost-effectively, escaping the constraints of cumbersome equipment typical of legacy systems, which often require heavy backpacks and long cables. These improvements not only enhance visual quality in virtual worlds but also ensure a seamless user experience.

Furthermore, professional broadcasters benefit enormously from the reduced on-site complications. The solution allows camera operators to move freely, unhindered by the restraints of lengthy cables, contributing to the creation of more dynamic and engaging live content.

Demonstrated Success in Real-world Applications

ZTE's innovative technology has already made its mark in multiple outdoor VR entertainment centers in several cities across China. The latest center that adopted the Minimalist Private 5G-A solution opened to the public in October 2024, showcasing how such advancements can significantly elevate customer satisfaction through enhanced visual quality and an immersive physical experience. This capability also allows venues to accommodate a larger clientele concurrently, a key consideration in a competitive and rapidly expanding market.

Collaborations for Greater Impact

In its pursuit of redefining media experiences, ZTE is collaborating with Major media outlets such as China's CCTV. Notably, since 2024, they have been deploying the Minimalist Private 5G-A solution to broadcast the Chinese New Year Gala, a highly anticipated television event that engages over 700 million viewers, promising an enriched viewing experience. Moreover, the tech has proven instrumental for Radio Televisyen Malaysia (RTM) during the Sukma 2024 sports event, playing a pivotal role in the ceremony and sporting events, enhancing the overall success of the broadcasts.

ZTE also showcased this technology's potential during the MWC Barcelona 2025 through live interview broadcasts and augmented reality demonstrations, inviting attendees to experience these innovations first-hand.

Acknowledged for Excellence

The GLOMO Awards are widely recognized as the pinnacle of achievement in the mobile industry, judged by a panel comprising over 260 analysts, media professionals, and industry experts from around the globe. The acknowledgment ZTE received for its Minimalist Private 5G-A solution underscores its commitment to fostering innovation and excellence within the rapidly changing field of mobile technology. This recognition not only highlights ZTE's technological advancements but also serves as a testament to the collaborative efforts made with partners and the company’s holistic understanding of niche market demands.

With these advancements, ZTE is not merely leading in technology but is also shaping the future of user experiences across various sectors, reinforcing the company’s position as a pivotal player in the 5G landscape.

With the growing complexities of the mobile ecosystem, it becomes fundamentally clear that private 5G-A innovations like ZTE's hold the key to unlocking unprecedented opportunities and overcoming industry challenges across various verticals.