#USA #Chicago #Molson Coors #Simply Spiked #Strawberry Lemonade

Simply Spiked® Unveils the New Simply Spiked® Bolder™

In an exciting development as we move towards the vibrant festival season, Simply Spiked® has officially announced the launch of Simply Spiked Bolder™. This new addition boasts a delicious Strawberry Lemonade flavor, aimed at consumers seeking a more robust and flavorful alcoholic beverage.

The Bigger and Bolder Flavor

The 7.5 oz. mini cans of Simply Spiked Bolder™ are here to elevate your drinking experience with a notable 12% ABV, catering to the growing demand for higher alcohol content in flavored drinks. The product aims to appeal to adults aged 21 and over, ensuring a lively celebration atmosphere at gatherings, festivals, tailgate parties, and outdoor adventures.

According to Liz Cramton, Senior Director of Marketing for Flavor Ready-to-Drink (RTD) beverages, “Simply Spiked Bolder takes everything our fans love and turns it up.” This latest offering is crafted for individuals desiring bold, fruit-forward flavors while retaining the refreshing taste that Simply Spiked® is known for.

Portable and Convenient

Designed for ease of sharing and spontaneous enjoyment, the new mini cans not only deliver an impressive taste but also come in an easily portable format. The compact size is perfect for on-the-go celebrations, providing the ideal portion for an energetic sip – a small can with a big punch! The 12-pack format makes it simple to stock up for larger gatherings, allowing fans to enjoy their favorite flavors in a convenient way.

Simply Spiked Bolder™ is set to impress fans with its higher ABV and intensively tasty profile, answering a growing consumer thirst for diverse and exciting beverage options. The brand's portfolio already includes various traditional flavors; however, Bolder™ aims to amplify the fun with a focus on a fuller flavor experience.

Perfect Timing for Revelry

This launch coincides perfectly with the lead-up to warmer weather and outdoor festivities, making it the perfect time for consumers to explore the dynamic flavors of Simply Spiked Bolder™. Whether it's a picnic, a festival, or a casual night out, this refreshing alcoholic beverage fits seamlessly into any social scenario.

Simply Spiked Bolder Strawberry Lemonade will be available nationwide at grocery, convenience, and liquor stores. Enthusiasts can also visit drinksimplyspiked.com/locator to locate where to purchase this exciting new product. As always, the brand encourages responsible drinking.

About Molson Coors Beverage Company

For over 200 years, Molson Coors Beverage Company has been a leading force in the beverage industry, producing a wide range of beloved drinks. The company's mission is to be the first choice for consumers, providing them with versatile options that suit a variety of occasions. Simply Spiked® is one of the newer innovations under their expanding portfolio, which includes both traditional beers and contemporary beverages.

With its commitment to quality and flavor, Molson Coors continues to innovate, ensuring that each consumer can find a drink that perfectly fits their lifestyle. Join us as we welcome Simply Spiked Bolder™ to the beverage scene, where big flavors meet bold choices. Cheers!