Robert & John Limited to Launch Liv.ing
In an exciting development for the telecommunications landscape,
Robert & John Limited is preparing to introduce its revolutionary
Mobile Virtual Network Operator (MVNO) called
Liv.ing. Collaborating with
XIUS, a leader in telecom core network infrastructure, the new service aims to offer much more than just connectivity; it is set to provide essential lifestyle solutions tailored for modern consumers.
A Visionary Approach to Telecommunications
The visionary behind this initiative,
Femisola Awosika, Chief Executive Officer of Robert & John, emphasizes their commitment to redefining how individuals engage with telecommunications. "As an organization, we are committed to asking and answering the fundamental question: 'How are you living?' This quest drives us to develop solutions that transform everyday life," Awosika stated during the announcement.
This strategic move comes on the heels of a rigorous competitive bidding process that resulted in an alliance with XIUS, enabling Liv.ing to take a significant step in the rapidly evolving telecommunications sector. XIUS’s robust Business Support System (BSS) is designed to enhance Liv.ing’s operational capabilities and service offerings.
Enhancing Connectivity with Essential Services
Liv.ing is set to disrupt Nigeria’s telecommunication market by integrating a comprehensive suite of services, blending traditional telephony with innovative lifestyle solutions. The aim is not only to offer a superior network experience but also facilitate access to essential services that enhance the quality of everyday life.
From smartphones to smart home devices, Liv.ing will present unique service packages that combine data, voice, and additional digital lifestyle services. The service is positioned to promote convenience and reliability, while also nurturing familial connections and community ties.
A Multifaceted Proposal for Nigerians
Engaging in societal transformation is at the heart of Liv.ing’s mission. The MVNO will cater to the nuances of daily living in Nigeria, supporting personal and economic growth through enhanced digital resource accessibility. The initiative acknowledges the contemporary consumer's evolving needs, focusing on quality of life enhancement alongside connectivity.
XIUS’s involvement in this initiative reflects a shared vision of how technology can empower and enrich lives. G.V. Kumar, Founder and CEO of XIUS, expressed delight in supporting Liv.ing's launch, emphasizing their commitment to enabling telecommunications operators to adopt future-ready platforms that improve customer experience.
The Road Ahead for Liv.ing
Scheduled for launch in the first quarter of 2025, Liv.ing promises to be more than just another telecom service. It aspires to become a vital part of Nigerians’ daily lives, fostering a more connected and convenient environment. With an array of services aimed at fulfilling various lifestyle needs, Liv.ing is positioning itself as a frontrunner in the telecoms revolution.
As the market eagerly anticipates this new launch, Liv.ing aims to be a transformative partner in the digital landscape, redefining standards of connectivity and community interaction. With robust backing from XIUS, the future looks bright for this ambitious MVNO.
For further details on Liv.ing and its services, visit
XIUS's official website.