How Frontier's AI Sales Conference Will Transform B2B Negotiations with Strategic Excellence
Frontier Co., Ltd., based in Shibuya, Tokyo, is set to make waves at the online event "AI Sales Conference 2026," scheduled for September 10, 2026. The conference aims to examine the intersection of artificial intelligence and human roles in delivering effective sales processes. Takayuki Iwata, the head of the marketing department, will present a session focused on strategies for high-quality business negotiations. The central theme of Iwata’s talk is "Recreating decision-maker negotiations with AI: A B2B sales strategy that connects needs with the right companies."
Iwata's presentation will cover various essential topics, including:
In today's rapidly evolving B2B market, numerous sales techniques and tools have emerged against a backdrop of technological advancements. However, many businesses find themselves overwhelmed by choices and struggling to discern the optimal approach. There's an increasing number of companies facing challenges such as fragmentation between strategy and execution. Additionally, even after integrating AI tools, some firms find that the quality of negotiations or outcomes does not meet expectations.
To address this scenario, Frontier emphasizes a sales approach that values dialogue to comprehend the corporate culture and the aspirations of client representatives. This method of "contextual sales" is seen as vital for achieving not only efficiency but also understanding the nuanced needs that data alone cannot reveal.
The company’s business concierge on the Ready Crew platform plays a crucial role in identifying potential needs through in-depth conversations that illuminate insights clients might not even be aware they possess.
Understanding the event's focus on "what to entrust to AI and what should be managed by humans," Frontier aims to share insights on combining human strengths with AI capabilities for a more effective sales strategy.
Company: Frontier Co., Ltd.
Position: Head of Marketing
Name: Takayuki Iwata
Iwata graduated from Waseda University and started his career in marketing and business planning at Nexway, a spinoff from Recruit Holdings' telecommunications business. Following his tenure, he oversaw the marketing promotion division at Digital Arts, a security SaaS provider. He transitioned to Mobills, a leading chatbot firm, where he managed PR, marketing, and design, contributing to its growth market listing. After serving as marketing manager at HRTech startup Kaonavi, he joined Frontier in 2025, taking charge of the marketing domain.
Ready Crew is a free business matching community that handles an annual budget of 110 billion yen and has completed 140,000 matching cases, achieving optimal matchings that accelerate corporate growth. The service, used by around 70% of listed companies, specializes in revealing latent challenges through conversations, effectively helping clients uncover true needs they may not have recognized.
Discover more about how to utilize Ready Crew effectively by visiting Ready Crew Results.
All information provided in this release is current as of the announcement date and may change over time or due to various subsequent events.
Key Highlights of the Session
Iwata's presentation will cover various essential topics, including:
- - Practical examples of how the "Business Negotiation x Outsourcing Matching Strategy" has significantly increased sales.
- - Approaches for acquiring high-quality negotiations featuring decision-maker information.
- - Key points in leveraging the matching data from Ready Crew for effective content strategies.
Background to the Presentation
In today's rapidly evolving B2B market, numerous sales techniques and tools have emerged against a backdrop of technological advancements. However, many businesses find themselves overwhelmed by choices and struggling to discern the optimal approach. There's an increasing number of companies facing challenges such as fragmentation between strategy and execution. Additionally, even after integrating AI tools, some firms find that the quality of negotiations or outcomes does not meet expectations.
To address this scenario, Frontier emphasizes a sales approach that values dialogue to comprehend the corporate culture and the aspirations of client representatives. This method of "contextual sales" is seen as vital for achieving not only efficiency but also understanding the nuanced needs that data alone cannot reveal.
The company’s business concierge on the Ready Crew platform plays a crucial role in identifying potential needs through in-depth conversations that illuminate insights clients might not even be aware they possess.
Understanding the event's focus on "what to entrust to AI and what should be managed by humans," Frontier aims to share insights on combining human strengths with AI capabilities for a more effective sales strategy.
Event Details
- - Event Name: AI Sales Conference 2026: Maximizing Productivity Per Individual and Increasing Sales with AI.
- - Date & Time: September 10, 2026, from 1 PM to 4 PM (Frontier's session scheduled from 2:10 PM to 2:30 PM)
- - Format: Online live broadcast
- - Participation Fee: Free (Pre-registration required)
- - Organizer: SalesNow, Inc.
- - Registration Link: AI Sales Conference Registration
Speaker Profile
Company: Frontier Co., Ltd.
Position: Head of Marketing
Name: Takayuki Iwata
Iwata graduated from Waseda University and started his career in marketing and business planning at Nexway, a spinoff from Recruit Holdings' telecommunications business. Following his tenure, he oversaw the marketing promotion division at Digital Arts, a security SaaS provider. He transitioned to Mobills, a leading chatbot firm, where he managed PR, marketing, and design, contributing to its growth market listing. After serving as marketing manager at HRTech startup Kaonavi, he joined Frontier in 2025, taking charge of the marketing domain.
About Ready Crew
Ready Crew is a free business matching community that handles an annual budget of 110 billion yen and has completed 140,000 matching cases, achieving optimal matchings that accelerate corporate growth. The service, used by around 70% of listed companies, specializes in revealing latent challenges through conversations, effectively helping clients uncover true needs they may not have recognized.
Discover more about how to utilize Ready Crew effectively by visiting Ready Crew Results.
Company Overview
- - Name: Frontier Co., Ltd.
- - Head Office: 17th Floor, Ebisu Garden Place Tower, 4-20-3 Ebisu, Shibuya, Tokyo
- - President: Masahiro Takahashi
- - Business Description: Operations of the business matching agent "Ready Crew"
- - Founded: November 2009
- - Website: Frontier Co., Ltd.
Follow Us
- - Facebook: Ready Crew Facebook
- - X: Ready Crew X
- - LinkedIn: Ready Crew LinkedIn
All information provided in this release is current as of the announcement date and may change over time or due to various subsequent events.
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