David Crozier Joins Appian as Chief Marketing Officer to Drive Growth and Innovation

Appian Welcomes David Crozier as Chief Marketing Officer

Date: July 17, 2025
Location: McLean, Virginia

Appian, a leader in process automation, has officially announced the appointment of David Crozier as its Chief Marketing Officer (CMO), effective July 21, 2025. In this pivotal role, Crozier will report directly to Matt Calkins, CEO of Appian. His extensive background, combined with a wealth of marketing experience, positions him to play a key role in advancing Appian's strategic initiatives.

With over 20 years in the marketing arena, Crozier's previous tenure as Vice President of Marketing at Hewlett Packard Enterprise (HPE) adds considerable weight to his qualifications. At HPE, he not only led global marketing efforts for HPE Services but also spearheaded the marketing strategy for HPE GreenLake, which is their flagship offering in cloud and AI solutions. Crozier's strong grasp of enterprise software and artificial intelligence, along with his proven ability to scale marketing operations on a global level, reflects his capacity to foster growth and enhance market presence.

Before joining HPE, Crozier built his career through various leadership roles at IBM, where he concentrated on enterprise software, financial services, and industry-specific solutions. His impressive educational background includes a Bachelor's degree in Marketing from the University of Stirling and an MBA from Henley Business School, further solidifying his credentials in the field.

Appian's Mission and Vision

Appian prides itself on empowering organizations through its innovative software platform, designed to streamline processes that ultimately reduce costs, enhance customer experiences, and provide a competitive advantage in the marketplace. This commitment to client success has made Appian a trusted partner for some of the largest corporations across different sectors.

With Crozier now at the helm of marketing, Appian aims to amplify its marketing strategies and strengthen its brand presence. The addition of Crozier is anticipated to bring fresh perspectives and innovative ideas, particularly in the areas of technological advancements and enterprise solutions.

Looking Ahead

The future looks promising for Appian under Crozier's guidance. His blend of industry knowledge and leadership experience is expected to catalyze significant growth for the company. As the digital landscape continues to evolve, the need for efficient and transformative business solutions becomes increasingly critical. With David Crozier in the CMO role, Appian is poised to leverage new opportunities, ensuring they remain at the forefront of the process automation industry.

For those interested in learning more about Appian and its offerings, further information can be found on their official website: appian.com.

Crozier’s appointment marks a notable milestone in Appian’s journey, and stakeholders will undoubtedly be eager to see how his leadership will shape the company’s next chapter.